Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately.

Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mountain Hardwear, and Columbia's new creative push examples their conversation explores the importance of maintaining a connection to a brand's roots and the risks associated with prioritizing short-term financial gains over long-term brand health. They also look at why a brand like Vasque failed when they maintained the same ownership over their lifetime.

Additionally, Eoin highlights the growing opportunity in the secondhand market, emphasizing its potential to make outdoor gear more accessible to younger consumers while fostering sustainability.

Lastly Eoin offers his initial thoughts of what to expect the outdoor industry should expect from a second Trump presidency and why we need to prioritize sustainability, conservation, and inclusivity.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

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