Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his reaction to Gear Patrol's mention of THE ROCK FIGHT in their recent best products of 2024 list.

Colin and Producer Dave use this mention to pump the tires of an outdoor media scene who has way more clout than many realize when it comes to how they cover the brands that drive the conversation in the outdoor industry.

Then Eoin Comerford joins the show to showcase his recent deep dive into the evolving landscape of outdoor direct-to-consumer (D2C) brands based on his recent LinkedIn post.

Lastly it's time for The Parting Shot where Eoin highlights the importance of inclusivity and diversity within the industry, emphasizing that these values should be seen as business imperatives rather than mere societal goals while Colin wants to reject your very thoughtful hand written thank you note.

Follow Eoin Comerford on LinkedIn.

Hurricane Helene Relief Links:

• Support and Shop Western North Carolina Brands
• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to [email protected].

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.