Lives of Tomorrow

In this episode, WGSN CEO Carla Buzasi explores the Future Consumer 2028 Forecast with Ella Hudson, Head of Consumer and Macro Forecasting, Insight at WGSN. We explain the four key consumer personas: the Ascendants, Keepers, Restorers and Challengers, and discuss how these groups will shape the future of consumer behaviour. Find out about the importance of trust, transparency and adaptability in a rapidly changing world.

In this episode of Lives of Tomorrow hosted by WGSN CEO Carla Buzasi, we explore the pressing issue of climate change and its impact on our daily lives. Our guests, Allyson Rees, senior lifestyle strategist and Matt Zara, consumer tech strategist share insights on how communities are adapting and the role of brands in fostering resilience. We discuss innovative strategies for future-proofing our world and the importance of community-driven solutions.

In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores the evolving landscape of menswear with WGSN Menswear Strategist Isaiah Isaac. Discover how new representations of masculinity are reshaping fashion trends, from colours and fabrics to societal influences. Isaiah explores the intersection of personal expression and style, offering insights into how men are embracing new ways to present themselves. Hear how these shifts are influencing both the runway and everyday life.

In this episode, WGSN’s CEO Carla Busazi and India Senior Strategist Nandini Swaminathan explore the diverse, year-long celebrations in India where Diwali is the highlight. They discuss the evolving cultural traditions where going online drives discovery, shoppability and purchase, enabling easy and convenient festive shopping through quick commerce.Nandini reveals how communities and staying connected is key to Indians as family structures evolve amid migration and identifies how technology impacts different generations. Find out how brands are localising campaigns, curating festival-driven shopping in minutes while rooting the experience in tradition with a modern lens.

As our world heats, skin cancer risks rise. Yet many men overlook the danger. WGSN CEO Carla Buzasi welcomes Russ Oliver, co-founder of DIC (Don’t Ignore Cancer), a sunscreen brand, to share his journey to overcome the stigma around and drive awareness of sunscreen use among men through humour and innovation.From understanding the importance of daily sun protection to exploring the cultural shifts needed for better health practices, this episode offers valuable insights and practical advice on identifying routes to market. Find out how you can be part of this transformative movement and protect yourself and your loved ones.