Dressed in Data: The New Language of Labels

MAY 12, 202626 MIN
Lives of Tomorrow

Dressed in Data: The New Language of Labels

MAY 12, 202626 MIN

Description

<p><br>Explore how Digital Product Passports (DPPs) are increasing transparency, restoring storytelling and strengthening accountability. Nature of Fashion author Carry Somers joins WGSN CEO Carla Buzasi to discuss the relationship between textiles and identity, and how tech can reweave that connection.</p><p>They reveal how reintroducing meaningful friction can lead to more intentional, high-value purchasing, moving from product-centric to process-centric. Find out why consumers want a simplified way to understand a product’s impact, similar to nutritional labelling in the food industry. </p><p><br></p><p><br></p><p><br></p>