<p>Welcome to the Newcomer Investor Channel, where we uncover the story behind wonderful businesses! In this episode, I chat with Olivia Evans, Director, Corporate Development & Investor Relations at KITS Eyecare, about how the company is reshaping the optical industry. We discuss their business model, customer loyalty, and how KITS stays competitive in a fast-changing market. </p><p><br></p><p>Please note: this conversation was recorded on May 13th 2025. Any future references reflect the time of recording.</p><p> </p><p><strong>Connect:</strong></p><p>Email: [email protected]</p><p>Check out KITS: <a href="https://www.kits.ca/index" target="_blank" rel="ugc noopener noreferrer">https://www.kits.ca/index</a></p><p>Get a 15% discount on Finchat, my FAVOURITE Financial Research tool: <a href="https://finchat.io/?via=anthony" target="_blank" rel="ugc noopener noreferrer">https://finchat.io/?via=anthony</a></p><p> </p><p><strong>Timestamps:</strong></p><p>(0:50) - Introducing Olivia Evans</p><p>(1:55) - What is KITS?</p><p>(2:55) - What differentiates KITS in the optical category?</p><p>(05:26) - Customer loyalty & retention, NPS</p><p>(6:55) - Millennial customer segment</p><p>(8:22) - Cost structure</p><p>(11:11) - KITS reverse-engineered the optical industry</p><p>(12:05) - KITS internal targets for revenues & margins in the medium term and long term</p><p>(13:48) - Highlights from KITS Q1 2025 results</p><p>(15:08) - TELUS Health & other recent insurance partnerships for KITS</p><p>(18:25) - Does KITS have a moat? How do they view competition?</p><p>(22:00) - How KITS continues to grow its recurring revenue streams: Autoship & KITS+</p><p>(24:40) - How to keep employees aligned with the mission in a growing and changing company</p><p>(27:10) - Olivia’s message for the investing community</p><p>(29:05) - Olivia’s favourite KITS design</p><p>(30:41) - Anthony post-conversation </p>
