In this episode, Jeremy Bloom sits down with marketing veteran and advisor Julie Ginches to explore her journey from serial CMO in ad tech to building a purpose-driven consultancy and reclaiming balance. Julie shares hard-earned lessons on leadership, self-care, mindfulness, and why marketing is the connective tissue of the C-suite. They dive into thought leadership as context rather than content, the realities of AI in marketing, and how giving without expectation can shape a lasting career. A grounded, honest conversation about ambition, authenticity, and choosing yourself at every stage of growth. Takeaways Life is a three-legged stool: work, family, and self. Marketing is the glue that stitches the C-suite together. Always give, no matter what you do in your career. The past is your rear-view mirror; don't dwell on it. Mindfulness is about being grounded in the moment. AI is a collaborative tool that should be used thoughtfully. Thought leadership is about context, not just content. Companies have no soul; prioritize your independence. Entrepreneurship is fulfilling but often undervalued. Figure out what you're good at and pursue it.  Chapters 00:00 Intro and welcome 01:00 Meet Julie Ginches 02:45 From CMO to advisor and founder 04:10 The three-legged stool of life 05:45 Self care as a leadership responsibility 07:20 What CEOs misunderstand about marketing 09:05 Mentorship and giving without expectation 10:45 Emotional resilience and perspective 12:30 Mindfulness in practice 14:20 AI in marketing is underhyped and overhyped 16:10 Balancing AI with human storytelling 17:45 Thought leadership as context, not content 19:10 A career-defining leap 21:00 Advice for the next generation 22:45 Final reflections and closing