Navigating Strategy and Soul in BusinessIn this episode, Marsha Van Wynsberg and her friend Meg discuss integrating strategy and intuition—what they refer to as 'strategy and soul'—in building a business. Both women share insights from their entrepreneurial journeys, explaining how they balanced masculine energy's systems and structures with feminine energy's intuition and creativity. They highlight the challenges of sticking to rigid frameworks and how leaning into a more intuitive, energized approach can transform business experiences. The episode also delves into the importance of nervous system regulation in sustaining growth and avoiding burnout. Through personal anecdotes, they emphasize the significant impact of fun, play, and authentic connections in achieving success. They end by introducing their 'HeartWired CEO Mastermind,' designed to help entrepreneurs harness both strategic and intuitive strengths.00:00 Introduction to The Heartbeat of My Business00:17 Exploring Strategy and Soul01:55 Balancing Intuition and Structure02:34 Personal Experiences and Insights05:35 Integrating Masculine and Feminine Energies17:21 Nervous System Regulation and Business Growth25:14 Conclusion and Invitation