The Global Discussion

We welcome Gabriel Cohen, Chief Marketing Officer of Monigle, to The Global Discussion on this episode with Host Simon Hodgkins. Gabriel discusses the intricacies of brand consultancy in today's digital age. With a background of cultural and professional experiences, he offers invaluable insights into the evolution of branding and its critical role in shaping business futures.

A Journey Shaped by Diversity

Gabriel Cohen's narrative is as captivating as it is instructive. Born in Brazil and boasting an English accent polished over two and a half decades in the UK, Cohen embodies a global citizen's spirit. His odyssey took him from business school in the U.S. to the echelons of the world's largest brand consulting firms, eventually leading him to Monigle, based in Denver. This journey is not just about geographical locations; it's a testament to Cohen's immersive experience in the global branding arena.

Monigle: Redefining Brand Experience

Monigle is a service provider and thought leader at the forefront of brand consultancy, redefining the essence of brand experiences. Gabriel's role as CMO encompasses a visionary approach to embedding brand ethos into every facet of business operations. Monigle's philosophy, deeply ingrained in Cohen's strategy, moves beyond logos and colors to position brands as integral elements of business strategy and cultural identity.

The Brand Evolution: A Three-Wave Phenomenon

Cohen eloquently outlines branding's metamorphosis through three significant waves, from identification and positioning to the digital revolution's impact. This evolution signifies a shift towards viewing brands as living entities that guide business strategies, embody cultural values and drive customer engagement. Gabriel's analysis charts the history of branding and highlights its future trajectory, emphasizing the importance of adaptability and innovation.

The Synergy of Brand and Business Performance

A recurring theme in Gabriel's discussion is the symbiotic relationship between brand investment and business performance. In a landscape dominated by performance marketing, Cohen stresses the importance of nurturing the brand essence — likening it to watering a tree to bear fruit in the future. This long-term perspective is crucial in distinguishing brands in a cluttered marketplace, underscoring brand equity's strategic value as a sustainable growth driver.

Embracing AI: The Next Frontier in Branding

The advent of AI presents both challenges and opportunities for brand consultants. Gabriel views AI pragmatically, recognizing its potential to revolutionize business models and enhance operational efficiencies. Yet he remains steadfast in his belief that the core principles of branding—understanding customer behavior and building meaningful connections—remain unchanged. As Cohen sees it, the future belongs to those who can harness AI to amplify these fundamental values, not replace them.

Looking Ahead: Strategic Vision

Monigle's response to the evolving branding landscape involves diversifying its expertise and embracing global partnerships. Cohen outlines the firm's focus areas, including culture engagement, experience design, and business transformation, all aimed at leveraging brand equity to drive business innovation. This strategic expansion, coupled with Monigle's inclusion in a global network of independent agencies, positions the firm to meet the demands of an increasingly interconnected world.

Cohen's reflections on the CMO's role underscore the complexity and dynamism of marketing leadership. He advocates for strategic clarity, alignment with organizational goals, and an ever-expanding scope of responsibilities.

In this episode of The Global Discussion, Gabriel Cohen not only shared his rich personal journey and professional ethos but also illuminated the path for brands navigating the complexities of the digital age. His message is clear: in the ever-evolving landscape of brand consultancy, adaptability, foresight, and a deep understanding of cultural and business dynamics are vital to creating brands that resonate and endure.

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About The Global Discussion

The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. 

Watch or listen to The Global Discussion

Brittany Rincon joins us on this episode of The Global Discussion, a journey through the heart of podcasting's transformative power. As the Co-owner of Boundless Audio Podcast Network and WOC Podcasters, Brittany gives a voice to many. Her story includes a bold leap from education to the forefront of podcasting. She unfolds a narrative of resilience, community-building, and unwavering commitment to lifting others. Join us as we explore how Brittany is rewriting the rules of the podcasting world, one episode at a time.

Brittany began her career in education, dedicating a decade to nurturing young minds as a teacher and vice-principal. However, the pandemic ushered in a pivotal shift, propelling her into the world of podcasting. What started as a passion project quickly became a full-fledged podcast production company. Brittany's venture into podcasting wasn't just about creating content but about making connections and opportunities for others to share their stories.

The journey took an exciting turn with the formation of Boundless Audio Podcast Network, a merger that brought together Brittany's production expertise with a like-minded podcast network. This strategic move was amplified by the acquisition of WOC Podcasters, an initiative dedicated to elevating women of color in the podcasting space. Brittany and her team are not just running businesses but nurturing a vibrant community of creators and listeners alike.

At the heart of Brittany's work is a mission to amplify women's voices, particularly women of color and marginalized communities. This mission is the foundation for all three arms of her business, creating a powerful ecosystem that supports podcasters at every stage of their journey. From enthusiasts to professional producers, Boundless Audio offers resources, guidance, and a platform for voices that need to be heard.

Brittany faces the intricate dance of leading multiple ventures with a strategic mindset and the agility to adapt. Shifting from steering a singular company to helming a diverse and expansive network brought its unique set of hurdles—from fine-tuning operations to synchronizing a dynamic team. However, Brittany views these obstacles not as barriers but as springboards for innovation and expansion, steadfast in her commitment to elevate a chorus of diverse voices.

Brittany's forward gaze sets the stage for hosting in-person gatherings and developing signature shows; she's keen on injecting new vitality into the world of podcasting. More crucially, Brittany views the network as a force for transformation, enabling podcasters to evolve their passions into influential platforms that have the potential to sculpt their destinies and significantly impact society at large.

Brittany Rincon's journey is a compelling reminder of the impact one can have by following one's passion and leveraging it for a more significant cause.

From Educator to Podcasting PioneerThe Formation of a TrifectaA Mission to AmplifyMastering the Art of Resilient LeadershipLooking Ahead

Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.

About The Global Discussion

The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. 

Watch or listen to The Global Discussion

Karen Eber, CEO and Chief Storyteller at Eber Leadership Group takes us on an insightful journey into the heart of storytelling and its unparalleled influence on leadership, teamwork, and organizational culture.

Karen illuminates the potent power of storytelling to unite, inspire, and drive transformative change. Her insights offered a profound clarity that resonated deeply with all seeking to wield stories' power to inform, inspire, and influence. Karen's episode serves as a guide to mastering the art of impactful storytelling in the corporate world and beyond.

Karen's dialogue with host Simon Hodgkins shares the essence of storytelling, revealing its core as the most potent vehicle for inspiration, influence, and information in today's fast-paced world.

A Journey Through Storytelling

Karen brings a wealth of experience from her leadership development and corporate learning career, leaving indelible marks at giants like General Electric and Deloitte. In her TED talk "How Your Brain Responds to Stories & Why They are Critical for Leaders" and her book The Perfect Story, Karen elucidates the impact of storytelling.

The Perfect Story

In The Perfect Story, Karen Eber masterfully distills storytelling's essence into an accessible and empowering guide. This book is not just another manual; it's a revolution that transforms storytelling from an elusive art to a skill within reach of anyone willing to grasp it. With Karen's expertise, we embark on a journey to unlock the storytelling potential within each of us.

The Perfect Story redefines the narrative landscape by marrying the ancient art of storytelling with the cutting-edge science of how our brains respond to stories. Karen Eber demystifies the process, offering readers a roadmap to crafting stories that resonate and leave a lasting impact. She introduces the concept of leveraging the "Five Factory Settings of the Brain," a groundbreaking approach to making your stories not just heard but felt and remembered.

A Guide for Every Occasion

Whether captivating an audience in a job interview, raising a toast, or delivering a poignant eulogy, The Perfect Story equips readers with the skills to make every story the right one for the moment. Karen Eber's book is more than just a guide; it's a companion for anyone who believes in the power of stories to change hearts, minds, and, ultimately, the world.

The Essence of Karen's Teachings

Karen's approach is holistic, offering workshops, keynotes, and leadership programs tailored to equip individuals with the narrative tools necessary for impactful communication. She focuses on:

Building Storytellers: Through workshops and coaching, Karen empowers individuals to craft compelling stories, enriching their narrative arsenal.

Inspiring Through Keynotes: Her speeches delve into the significance of storytelling in leadership, culture shaping, and beyond, providing actionable insights.

Leadership and Team Development: Karen's programs are designed to fortify leadership attributes and team dynamics, fostering an environment of trust and efficacy.

Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. 

About The Global Discussion

The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. 

Watch or listen to The Global Discussion