<p>Simon Hodgkins speaks with Omaid Hiwaizi on this episode of The Global Discussion. Omaid Hiwaizi has been busy navigating the intersection of creativity, technology, and human behavior. His story, which he shared on The Global Discussion podcast, is shaped by migration, curiosity, and a relentless desire to work on ideas that matter. It is also the story of someone who refuses to view innovation as an abstract notion. For Omaid, technology is valuable only when it moves the needle for real people in the real world.</p><p><br></p><p>00:00 - Introduction to the episode and guest Omaid Hiwaizi</p><p>00:33 - From Iraq to the UK, immigrant story and early life</p><p>01:14 - Maths, avant-garde design at i-D, and starting a first agency at 24</p><p>02:04 - Building HHM and Crayon, then moving into WPP, Sapient, and Blippar</p><p>03:24 - Working on emerging tech and complex propositions at Future Positive</p><p>06:36 - Making complexity compelling, L cells, GLP-1, and consumer storytelling</p><p>12:52 - Lessons from Blippar, Covent Garden AR campaign, and real business KPIs</p><p>24:44 - AI’s true impact, disappearing junior roles, no-code, and careers of the future</p><p><br></p><p>Watch or Listen to The Global Discussion</p><p>Spotify ► https://open.spotify.com/show/3QdMqfz...</p><p>Web ► https://www.theglobaldiscussion.com⁠</p><p>YouTube ► / @theglobaldiscussion </p><p>Others ► LinkedIn, X, Instagram, and Facebook </p><p><br></p><p>Join the newsletter via the website for updates on new episodes.</p>