<p>In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of <em>Podcastonomics</em>. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal brands. They dive deep into how to land guest spots on meaningful podcasts—even without a big budget. </p><p><strong> Why podcasting is a superpower for brands:</strong></p><ul><li><p>Break down barriers to reach audiences worldwide</p></li><li><p>Build expert authority, credibility, and visibility</p></li><li><p>“If you’re not seen and heard, you’re not hired.” – Christine</p></li></ul><p><br /></p><p><strong> How to get started with your own podcast:</strong></p><ul><li><p>Collaborate with an experienced podcaster or coach for guidance</p></li><li><p>Invest in quality tools, especially a good microphone </p></li><li><p>Learn the basics: cover art, podcast name, editing, and publishing</p></li><li><p>Overcome “imposter syndrome” and simply <em>start</em></p></li></ul><p><br /></p><p><strong> DIY Podcasting Tips:</strong></p><ul><li><p>Christine’s book <em>Podcastonomics,</em> walks you through every step</p></li><li><p>Don’t skimp on sound quality</p></li><li><p>Use simple, affordable editing tools</p></li><li><p>Market your show once it’s live—creation is only the beginning!</p></li></ul><p><br /></p><p><strong> Becoming a guest on podcasts:</strong></p><ul><li><p>Build a strong media kit that showcases your expertise &amp; suggested topics</p></li><li><p>Personalize your outreach—listen to the show and reference it when contacting the host</p></li><li><p>Use platforms like PodMatch, PodPitch, and Matchmaker.fm to connect</p></li><li><p>Practice your speaking skills (video, Toastmasters, etc.) so you shine on air</p></li><li><p>Leverage social media, networking groups, and personal connections</p></li></ul><p><br /></p><p><strong> Monetizing &amp; Marketing Your Podcast:</strong></p><ul><li><p>Cleverly promote your own products/services in your podcast ad breaks</p></li><li><p>Seek sponsors among your own network or local businesses</p></li><li><p>Use podcast analytics and lead magnets (like quizzes!) to measure results and grow your email list</p></li></ul><ul><li><p> <em>Podcastonomics: Unlocking the Secrets of Profitable Podcasting for Beginners</em> by Christine Blasdale</p><p>⁠— <a href="http://bit.ly/42SZWZc" target="_blank" rel="ugc noopener noreferrer">http://bit.ly/42SZWZc</a></p></li><li><p> Christine’s Website &amp; Discovery Calls:</p><p>⁠— <a href="https://expertauthoritycoach.com/" target="_blank" rel="ugc noopener noreferrer">https://expertauthoritycoach.com</a></p></li><li><p> Take Christine’s Expert Authority Quiz</p><p>⁠— <a href="https://expertauthorityquiz.com/" target="_blank" rel="ugc noopener noreferrer">https://expertauthorityquiz.com</a></p></li><li><p> Podcast Guesting Platforms:</p><p>⁠— <a href="https://podmatch.com/" target="_blank" rel="ugc noopener noreferrer">https://podmatch.com</a></p><p>⁠— <a href="https://podpitch.com/" target="_blank" rel="ugc noopener noreferrer">https://podpitch.com</a></p><p>⁠— <a href="https://matchmaker.fm/" target="_blank" rel="ugc noopener noreferrer">https://matchmaker.fm</a></p></li><li><p> The Guiding Brands Podcast:</p><p>⁠— <a href="https://guidingbrandspodcast.com/" target="_blank" rel="ugc noopener noreferrer">https://guidingbrandspodcast.com</a></p></li></ul><ul><li><p><strong>Start your podcast now:</strong> Don’t wait for perfection or a big budget—use what you have and learn as you go.</p></li><li><p><strong>Get booked as a guest:</strong> Build a compelling media kit and start reaching out authentically.</p></li><li><p><strong>Practice your speaking:</strong> Create short videos, rehearse conversations, and join speaking groups—your confidence will grow.</p></li><li><p><strong>Market smart:</strong> Promote your own services and use analytics/lead magnets to track success and build relationships.</p></li><li><p><strong>Connect with Christine:</strong> Book a free discovery call &amp; take her expert authority quiz to find out where you stand.</p></li></ul><p><strong>“Get seen, get heard, and get hired!”</strong> <br />Don’t forget to subscribe to The Guiding Brands Podcast and leave a review. See you next week!</p><p>Key points to note from the Conversation:Tools and Resources To Help You on Your Podcasting JourneyKey Actions &amp; Next Steps:</p>

The Guiding Brands Podcast

Karen Vick

Why Podcasting Is the New Brand Superpower Part 2

OCT 20, 202533 MIN
The Guiding Brands Podcast

Why Podcasting Is the New Brand Superpower Part 2

OCT 20, 202533 MIN

Description

<p>In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of <em>Podcastonomics</em>. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal brands. They dive deep into how to land guest spots on meaningful podcasts—even without a big budget. </p><p><strong> Why podcasting is a superpower for brands:</strong></p><ul><li><p>Break down barriers to reach audiences worldwide</p></li><li><p>Build expert authority, credibility, and visibility</p></li><li><p>“If you’re not seen and heard, you’re not hired.” – Christine</p></li></ul><p><br /></p><p><strong> How to get started with your own podcast:</strong></p><ul><li><p>Collaborate with an experienced podcaster or coach for guidance</p></li><li><p>Invest in quality tools, especially a good microphone </p></li><li><p>Learn the basics: cover art, podcast name, editing, and publishing</p></li><li><p>Overcome “imposter syndrome” and simply <em>start</em></p></li></ul><p><br /></p><p><strong> DIY Podcasting Tips:</strong></p><ul><li><p>Christine’s book <em>Podcastonomics,</em> walks you through every step</p></li><li><p>Don’t skimp on sound quality</p></li><li><p>Use simple, affordable editing tools</p></li><li><p>Market your show once it’s live—creation is only the beginning!</p></li></ul><p><br /></p><p><strong> Becoming a guest on podcasts:</strong></p><ul><li><p>Build a strong media kit that showcases your expertise &amp; suggested topics</p></li><li><p>Personalize your outreach—listen to the show and reference it when contacting the host</p></li><li><p>Use platforms like PodMatch, PodPitch, and Matchmaker.fm to connect</p></li><li><p>Practice your speaking skills (video, Toastmasters, etc.) so you shine on air</p></li><li><p>Leverage social media, networking groups, and personal connections</p></li></ul><p><br /></p><p><strong> Monetizing &amp; Marketing Your Podcast:</strong></p><ul><li><p>Cleverly promote your own products/services in your podcast ad breaks</p></li><li><p>Seek sponsors among your own network or local businesses</p></li><li><p>Use podcast analytics and lead magnets (like quizzes!) to measure results and grow your email list</p></li></ul><ul><li><p> <em>Podcastonomics: Unlocking the Secrets of Profitable Podcasting for Beginners</em> by Christine Blasdale</p><p>⁠— <a href="http://bit.ly/42SZWZc" target="_blank" rel="ugc noopener noreferrer">http://bit.ly/42SZWZc</a></p></li><li><p> Christine’s Website &amp; Discovery Calls:</p><p>⁠— <a href="https://expertauthoritycoach.com/" target="_blank" rel="ugc noopener noreferrer">https://expertauthoritycoach.com</a></p></li><li><p> Take Christine’s Expert Authority Quiz</p><p>⁠— <a href="https://expertauthorityquiz.com/" target="_blank" rel="ugc noopener noreferrer">https://expertauthorityquiz.com</a></p></li><li><p> Podcast Guesting Platforms:</p><p>⁠— <a href="https://podmatch.com/" target="_blank" rel="ugc noopener noreferrer">https://podmatch.com</a></p><p>⁠— <a href="https://podpitch.com/" target="_blank" rel="ugc noopener noreferrer">https://podpitch.com</a></p><p>⁠— <a href="https://matchmaker.fm/" target="_blank" rel="ugc noopener noreferrer">https://matchmaker.fm</a></p></li><li><p> The Guiding Brands Podcast:</p><p>⁠— <a href="https://guidingbrandspodcast.com/" target="_blank" rel="ugc noopener noreferrer">https://guidingbrandspodcast.com</a></p></li></ul><ul><li><p><strong>Start your podcast now:</strong> Don’t wait for perfection or a big budget—use what you have and learn as you go.</p></li><li><p><strong>Get booked as a guest:</strong> Build a compelling media kit and start reaching out authentically.</p></li><li><p><strong>Practice your speaking:</strong> Create short videos, rehearse conversations, and join speaking groups—your confidence will grow.</p></li><li><p><strong>Market smart:</strong> Promote your own services and use analytics/lead magnets to track success and build relationships.</p></li><li><p><strong>Connect with Christine:</strong> Book a free discovery call &amp; take her expert authority quiz to find out where you stand.</p></li></ul><p><strong>“Get seen, get heard, and get hired!”</strong> <br />Don’t forget to subscribe to The Guiding Brands Podcast and leave a review. See you next week!</p><p>Key points to note from the Conversation:Tools and Resources To Help You on Your Podcasting JourneyKey Actions &amp; Next Steps:</p>