The Guiding Brands Podcast

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer psychology. Adam shares his insights on leveraging psychological principles for more effective nonprofit marketing and fundraising, drawing from his experiences with clients ranging from big names like Nike, American Express, and the American Red Cross, to small and midsize nonprofits.

Key points discussed in this episode:

 What is consumer psychology, and how does it influence purchasing, donating, and brand interaction?  Why people give: The personal, emotional, and empathetic drivers behind donations of time, money, and support.  The critical role of empathy—how people want to see themselves reflected in the causes they support.  Common nonprofit marketing mistakes, including the “projection fallacy” (assuming decision-makers’ preferences reflect the wider audience) and “compassion fade” (how big numbers can actually decrease giving).  The four pillars of trust: Authenticity, Empathy, Relevancy, and Consistency—for nonprofit and small business marketing alike.  Practical steps for small businesses and nonprofits to discover what their audience actually cares about—through surveys, feedback, and focus groups.  Harnessing the power of AI tools (like ChatGPT) to easily craft effective surveys and question prompts.

Resources mentioned in the episode:

In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal brands. They dive deep into how to land guest spots on meaningful podcasts—even without a big budget. 

 Why podcasting is a superpower for brands:

• Break down barriers to reach audiences worldwide

• Build expert authority, credibility, and visibility

• “If you’re not seen and heard, you’re not hired.” – Christine

 How to get started with your own podcast:

• Collaborate with an experienced podcaster or coach for guidance

• Invest in quality tools, especially a good microphone 

• Learn the basics: cover art, podcast name, editing, and publishing

• Overcome “imposter syndrome” and simply start

 DIY Podcasting Tips:

• Christine’s book Podcastonomics, walks you through every step

• Don’t skimp on sound quality

• Use simple, affordable editing tools

• Market your show once it’s live—creation is only the beginning!

 Becoming a guest on podcasts:

• Build a strong media kit that showcases your expertise & suggested topics

• Personalize your outreach—listen to the show and reference it when contacting the host

• Use platforms like PodMatch, PodPitch, and Matchmaker.fm to connect

• Practice your speaking skills (video, Toastmasters, etc.) so you shine on air

• Leverage social media, networking groups, and personal connections

 Monetizing & Marketing Your Podcast:

• Cleverly promote your own products/services in your podcast ad breaks

• Seek sponsors among your own network or local businesses

• Use podcast analytics and lead magnets (like quizzes!) to measure results and grow your email list

Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and business growth. Christine shares how she helps women entrepreneurs worldwide find their voice, define their brand, and shine as thought leaders—whether through podcasts, websites, or personal branding.

Key Discussion Points
 Christine’s Journey

• Broadcasting background: radio in Los Angeles, writing for America Online & MSN

• Shifted focus to supporting women entrepreneurs, especially coaches, solopreneurs, and thought leaders

• Realized the importance of giving clients what they need—not just what she wants to offer (e.g., expanding beyond only podcast creation services)

 The Power of Podcasting

• Podcasting as a key visibility tool—but not the only one

• Importance of aligning your brand and message with your audience’s real needs

• Podcast guesting: a powerful way to build searchability, authority, and reach new audiences, even if you don’t start your own show

• Podcast content can be strategically repurposed into books, blogs, and courses

 Branding Tips for Entrepreneurs

• YOU are the brand: Authenticity and relatability matter most

• Don’t strive for perfection—taking action and learning from mistakes leads to mastery

• Embrace failure as a natural part of the growth process

 Podcast Format & Approach

• Variety works: from micro-podcasts (5 min) to traditional interviews

• Short attention spans make bite-sized episodes highly effective

• Series or seasonal formats are valid—your show doesn’t have to last forever!

Resources Mentioned

• Christine’s podcasts (including "The Micro Podcast on Podcasting")

• The value of email, social media, and blogging—but how podcasting can help you stand out

• Example of "It’s Time to Pray" (1-minute daily podcast Karen listens to)

Connect with Christine

http://www.expertauthoritycoach.com/

LinkedIn: https://www.linkedin.com/in/christine-blosdale-579697168/

Instagram: https://www.instagram.com/christineblosdale/

YouTube: https://www.youtube.com/@ChristineBlosdale

Podcasts: https://www.christineblosdale.com/mypodcasts

Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowledge commerce, exploring how entrepreneurs can monetize their expertise and create passive income by sharing what's 'between their ears.' Tune in to discover how you can transform your unique skills and experiences into valuable offerings for your audience. 

Key Points Discussed:

• Introduction to Knowledge Commerce:

  Understanding the concept of monetizing your knowledge and skills. 

• Journey of Nicole Johnson:

  From chemical engineering to a digital marketing strategist, bringing a unique operational perspective to branding and design. 

• Importance of Knowledge Commerce:

  Explored its potential to generate passive income and discussed its major forms such as online courses, podcasts, and masterminds. 

• Marketing and Branding:

  Strategies to effectively market knowledge-based products, ensuring they are well-packaged and targeted to the right audience. 

• Challenges and Opportunities:

  Common challenges entrepreneurs face in entering the knowledge commerce space and the opportunities presented by technology and AI. 

  
  

Resources Mentioned: