<p>This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages, email sequences, and the art of using words to convert website visitors into customers.</p><ul><li><p><strong>🛬 Landing Page vs. Sales Page:</strong></p><p>Sarah Guliot explains the difference between a landing page (&quot;any page people land on!&quot;) and a focused sales page, designed with one clear offer and a distraction-free layout.</p></li><li><p><strong>📑 The BOT Stack for Sales Pages:</strong> Use the BOT framework:</p><ul><li><p><strong>B</strong>enefits: Start with a hook &amp; highlight transformations</p></li><li><p><strong>O</strong>ffer: Present the details of what’s included, pricing (keep it simple!), and specifics of the product/service</p></li><li><p><strong>T</strong>rust: Sprinkle testimonials, bio, guarantees, FAQs &amp; legal notes throughout💡</p></li></ul></li><li><p><strong>📧 Email Sequences:</strong> The power of welcome sequences &amp; the importance of automating your first impressions with subscribers.</p></li><li><p><strong>❌ What Not to Do in Email Marketing:</strong> Avoid over-emailing without opt-out options, writing off-topic, or making your emails &quot;epistles.&quot;</p></li><li><p><strong>🗣️ Maintain Your Brand Voice:</strong> Build a brand voice guide—capture key phrases, dos and don’ts, and revisit messaging for consistency.</p></li><li><p><strong>✍️ Getting Started with Copywriting:</strong> Collect inspiring copy examples, use outlines, batch your writing, and don’t self-edit on your first draft!</p></li></ul><ul><li><p><a href="https://instagram.com/sarahdesignagency" target="_blank" rel="ugc noopener noreferrer">Sarah Design Agency Instagram</a></p></li><li><p><a href="https://sarahdesign.com" target="_blank" rel="ugc noopener noreferrer">Sarah Design Website</a></p></li></ul><ul><li><p>Tools for transcribing spoken text into writing:</p><ul><li><p>Google Voice Typing in Google Docs</p></li><li><p>Notes app transcription</p></li></ul></li><li><p><strong>Podcast website:</strong> <a href="https://guidingbrandspodcast.com" target="_blank" rel="ugc noopener noreferrer">https://guidingbrandspodcast.com</a></p></li></ul><ul><li><p><strong>Batch Your Writing:</strong> Set aside time to write 6–10 pieces of content at a time to relieve pressure later.</p></li><li><p><strong>Build a Welcome Email Sequence:</strong> Automate your onboarding with 3–5 “get to know me” emails.</p></li><li><p><strong>Audit Your Messaging:</strong> Create or update a brand voice guide and review your site to ensure your copy fits your updated brand persona.</p></li><li><p><strong>Simplify Offers:</strong> When creating sales pages, limit choices to reduce confusion. Provide only &quot;yes or no&quot; options and address payment tiers/cycles at checkout, not upfront.</p></li><li><p><strong>Collect Good Copy:</strong> Start a &quot;swipe file&quot; of subject lines and email ideas that catch your eye for future inspiration.</p></li><li><p><strong>Try Voice-to-Text:</strong> If stuck, record yourself talking through your idea—then edit the transcript for your copy.</p></li></ul><ul><li><p>Instagram: <a href="https://instagram.com/sarahdesignagency" target="_blank" rel="ugc noopener noreferrer">@sarahdesignagency</a></p></li><li><p>Website &amp; new coaches’ offer: <a href="https://sarahdesign.com" target="_blank" rel="ugc noopener noreferrer">https://sarahdesign.com</a></p></li></ul><p>Thanks for listening! For more episodes and marketing wisdom, subscribe and review the show on <a href="https://guidingbrandspodcast.com" target="_blank" rel="ugc noopener noreferrer">https://guidingbrandspodcast.com</a> 🌟</p>