GTM Disrupted host Mike Smart recently got a chance to spend a few minutes with Rich Mironov, Silicon Valley start-up veteran and software product executive expert, coach, and mentor to discuss what CPOs must do to thrive in a modern software company.Rich shares from his experience as a “smokejumper” parachuting into over 13 engagements as an interim product executive. According to Rich, the priorities of a CPO have shifted from release velocity to sales velocity. The modern product executive must play a major role in using technology and the product to drive the economics of selling.Key learnings from this podcast include: Lead Strategic Alignment Master Financial Fluency Initiate Trade-off Discussions Nurture an Innovative CultureRich’s Bio:Rich Mironov is a 40-year veteran of Silicon Valley product management, including six startups. He coaches product leaders, helps design software product organizations, and sometimes parachutes into software companies as the interim CPO or VP Products. Unofficially he's a sounding board for dozens of senior product folks. He has been blogging about software product management since 2002 and wrote "The Art of Product Management."To learn more about Rich to go - https://www.mironov.com