Strategies for Scaling Sales
GTM Disrupted host Mike Smart connects with Peter Ahn, a Sales Performance Coach, to explore the growth challenges and opportunities facing executives at early-stage and SMB companies. Together, they discuss strategies for scaling revenue, aligning teams, and driving growth in today’s dynamic markets. Peter highlights common sales challenges faced by both product-led growth (PLG) and sales-led growth (SLG) companies, regardless of size. He explains that buyers, no matter how they engage with a company, are primarily interested in understanding the company's vision and perspective on the future. Peter emphasizes the importance of thought leadership and aligning philosophically with buyers, advocating for a focus on solving buyer problems rather than overemphasizing vendor solutions.