GTM Disrupted with Mike Smart
GTM Disrupted with Mike Smart

GTM Disrupted with Mike Smart

Mr. Thrive Media

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The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.

Recent Episodes

Balancing the Cost: Being Late vs Being Wrong
OCT 15, 2024
Balancing the Cost: Being Late vs Being Wrong
GTM Disrupted host Mike Smart reconnected with Scott Sehlhorst, a product strategy expert leveraging over 30 years of product management, engineering, and software development experience helping companies improve product decision-making and producing valuable outcomes for the business. Scott shares his views on how to use the “product trio” to balance speed with strategic precision in an environment of high uncertainty. The conversation also tackles the importance of business acumen, where product leaders must balance engineering execution with market strategy to avoid costly mistakes and optimize for long-term success. Key Take Aways from this episode include:  Embrace the "Product Trio" Model  Adopt Hypothesis-Driven Strategy  Master Risk Management and Uncertainty Scott’s Bio Scott is a product management and strategy consultant, leveraging over 30 years of product management, engineering, and software development experience to drive change in organizations. Scott helps companies transform the way they make decisions and deploy strategy to be more competitive and more effective. Scott has been teaching Competitive Product Strategy in Masters programs since 2012.  In addition to improving organizations to better develop and utilize good product management, Scott is passionate about helping product managers develop the skills and practices needed in modern competitive environments. Scott started the Tyner Blain blog in 2005 to help people become effective at agile product management. To Learn more about Scott to go - https://www.linkedin.com/in/sehlhorst/
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39 MIN