GTM Disrupted host Mike Smart connects with Peter Ahn, a Sales Performance Coach, to explore the growth challenges and opportunities facing executives at early-stage and SMB companies.

Together, they discuss strategies for scaling revenue, aligning teams, and driving growth in today’s dynamic markets.

Peter highlights common sales challenges faced by both product-led growth (PLG) and sales-led growth (SLG) companies, regardless of size.

He explains that buyers, no matter how they engage with a company, are primarily interested in understanding the company's vision and perspective on the future. Peter emphasizes the importance of thought leadership and aligning philosophically with buyers, advocating for a focus on solving buyer problems rather than overemphasizing vendor solutions.

Key Takeaways from this episode include:

 Building resilience during economic uncertainty

 Achieving cross-functional sales alignment

 Developing an authentic sales strategy

 Adopting buyer-centric approaches

About Peter Ahn

With over 15 years of enterprise sales experience, Peter Ahn has worked at industry-leading companies such as Google, Dropbox, Slack, Front, and Twingate. His expertise extends beyond corporate giants; he has collaborated with over 40

founders to help build sales teams and strategies from the ground up. As a Korean American tech sales coach, Peter is an active voice in promoting full inclusion and representation of Asian Americans in leadership. His unique superpower lies in transforming strategic frameworks into actionable steps that drive results while fostering an inclusive and diverse environment.

To learn more about Peter Ahn - https://www.linkedin.com/in/peter-ahn-47538511/