<p>Tech is full of smart people with smart ideas - enterprise data models, ontologies, data mesh, proprietary AI strategies - that repeatedly fail to gain traction. When they fail, the blame usually goes to &quot;stupid users&quot;, &quot;lazy and immature organizations.&quot; Perhaps, but I don&#39;t think that&#39;s the whole story, and if you adopt that mindset, you&#39;re sure to keep failing.</p><p>I think there&#39;s more to the story. Listen and find out...</p>