<description>&lt;p&gt;Join regular co-hosts JDM and Cameron Law, and guest co-hosts Pava LaPere and Sherrod Davis, the co-founders of &lt;a target="_blank" href="https://ecopmap.tech"&gt;EcoMap&lt;/a&gt;, for a riveting discussion of finding who your customer is.&lt;/p&gt;&lt;p&gt;EcoMap is a Baltimore-based SaaS startup that makes it possible for people to navigate all of the invisible ecosystems that we live and work in every day — e.g. startup ecosystems!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;On today’s show:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;* The importance of falling in love with problems, rather than solutions;&lt;/p&gt;&lt;p&gt;* How EcoMap’s broad target market is as much of a curse as a blessing;&lt;/p&gt;&lt;p&gt;* Honing your messaging to resonate with your niche;&lt;/p&gt;&lt;p&gt;* Tools you can use to identify your customers;&lt;/p&gt;&lt;p&gt;* And more!&lt;/p&gt;&lt;p&gt;To learn more about customer personas, check out JDM’s recent &lt;a target="_blank" href="https://youtu.be/B4XMlAefBFA"&gt;deep dive on YouTube&lt;/a&gt;, along with a &lt;a target="_blank" href="https://pages.jdm.bio/personas"&gt;free template you can use to get started&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Frivolous thoughts&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;* Pava talked about the critical role of regional &amp; community banks, particularly amidst the recent banking crises.&lt;/p&gt;&lt;p&gt;* Sherrod shared his March Madness bracket — take a listen to see how his predictions fared.&lt;/p&gt;&lt;p&gt;* Cameron confessed he didn’t “get” &lt;em&gt;The Matrix&lt;/em&gt; when it first came out when he was a child, but how it takes on a more poignant meaning in the context of 2023.&lt;/p&gt;&lt;p&gt;* And JDM calls out so-called “imposter syndrome”, based in part on &lt;a target="_blank" href="https://www.newyorker.com/magazine/2023/02/13/the-dubious-rise-of-impostor-syndrome"&gt;this New Yorker article&lt;/a&gt;.&lt;/p&gt; &lt;br/&gt;&lt;br/&gt;This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit &lt;a href="https://zerototraction.substack.com?utm_medium=podcast&amp;#38;utm_campaign=CTA_1"&gt;zerototraction.substack.com&lt;/a&gt;</description>

Zero to Traction

JDM and Cameron Law

Customers, ecosystems, and the curse of big markets

APR 12, 202367 MIN
Zero to Traction

Customers, ecosystems, and the curse of big markets

APR 12, 202367 MIN

Description

<p>Join regular co-hosts JDM and Cameron Law, and guest co-hosts Pava LaPere and Sherrod Davis, the co-founders of <a target="_blank" href="https://ecopmap.tech">EcoMap</a>, for a riveting discussion of finding who your customer is.</p><p>EcoMap is a Baltimore-based SaaS startup that makes it possible for people to navigate all of the invisible ecosystems that we live and work in every day — e.g. startup ecosystems!</p><p><strong>On today’s show:</strong></p><p>* The importance of falling in love with problems, rather than solutions;</p><p>* How EcoMap’s broad target market is as much of a curse as a blessing;</p><p>* Honing your messaging to resonate with your niche;</p><p>* Tools you can use to identify your customers;</p><p>* And more!</p><p>To learn more about customer personas, check out JDM’s recent <a target="_blank" href="https://youtu.be/B4XMlAefBFA">deep dive on YouTube</a>, along with a <a target="_blank" href="https://pages.jdm.bio/personas">free template you can use to get started</a>.</p><p><strong>Frivolous thoughts</strong></p><p>* Pava talked about the critical role of regional & community banks, particularly amidst the recent banking crises.</p><p>* Sherrod shared his March Madness bracket — take a listen to see how his predictions fared.</p><p>* Cameron confessed he didn’t “get” <em>The Matrix</em> when it first came out when he was a child, but how it takes on a more poignant meaning in the context of 2023.</p><p>* And JDM calls out so-called “imposter syndrome”, based in part on <a target="_blank" href="https://www.newyorker.com/magazine/2023/02/13/the-dubious-rise-of-impostor-syndrome">this New Yorker article</a>.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://zerototraction.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">zerototraction.substack.com</a>