Customers, ecosystems, and the curse of big markets
APR 12, 202367 MIN
Customers, ecosystems, and the curse of big markets
APR 12, 202367 MIN
Description
<p>Join regular co-hosts JDM and Cameron Law, and guest co-hosts Pava LaPere and Sherrod Davis, the co-founders of <a target="_blank" href="https://ecopmap.tech">EcoMap</a>, for a riveting discussion of finding who your customer is.</p><p>EcoMap is a Baltimore-based SaaS startup that makes it possible for people to navigate all of the invisible ecosystems that we live and work in every day — e.g. startup ecosystems!</p><p><strong>On today’s show:</strong></p><p>* The importance of falling in love with problems, rather than solutions;</p><p>* How EcoMap’s broad target market is as much of a curse as a blessing;</p><p>* Honing your messaging to resonate with your niche;</p><p>* Tools you can use to identify your customers;</p><p>* And more!</p><p>To learn more about customer personas, check out JDM’s recent <a target="_blank" href="https://youtu.be/B4XMlAefBFA">deep dive on YouTube</a>, along with a <a target="_blank" href="https://pages.jdm.bio/personas">free template you can use to get started</a>.</p><p><strong>Frivolous thoughts</strong></p><p>* Pava talked about the critical role of regional & community banks, particularly amidst the recent banking crises.</p><p>* Sherrod shared his March Madness bracket — take a listen to see how his predictions fared.</p><p>* Cameron confessed he didn’t “get” <em>The Matrix</em> when it first came out when he was a child, but how it takes on a more poignant meaning in the context of 2023.</p><p>* And JDM calls out so-called “imposter syndrome”, based in part on <a target="_blank" href="https://www.newyorker.com/magazine/2023/02/13/the-dubious-rise-of-impostor-syndrome">this New Yorker article</a>.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://zerototraction.substack.com?utm_medium=podcast&utm_campaign=CTA_1">zerototraction.substack.com</a>