Erin Keating
Despite the fact that women make 85% of household buying decisions, the majority of women over 40 report feeling largely overlooked by the advertising industry. Even more striking, 82% of women in a recent survey felt cooler, stronger, and sexier than they ever expected at this age—so why aren’t advertisers targeting them? Enter Katie Keating, the founder and Co-Chief Creative Officer of Fancy LLC, a 100% women-owned advertising agency. Katie and Fancy’s mission is not only to create impactful work targeting women—especially those in midlife—but also to provide a work environment where women can thrive.
Join us for an enlightening and empowering conversation as Erin and Katie delve into reshaping how women are viewed and spoken to in the world of advertising, and embracing their power as consumers and entrepreneurs. We discuss:
OUR GUEST: Katie Keating is recognized as one of Adweek’s Creative 100, and a snappy, strategic, and seasoned Creative Director empowering brands to create meaningful, motivating connections with women—setting the stage for long-term brand loyalty and revenue growth. Katie co-founded Fancy in 2011 to change the way advertising works for women. Entrepreneurial in spirit and in practice and a hands-on leader who values collaboration with both clients and partner agencies, Katie’s is a contributor to Adweek, Ad Age, and Campaign. She loves a spontaneous dance party.
Want more Katie? Find her and Fancy LLC online at https://www.fancynyc.com. Follow her on:
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