<p>What if sales had nothing to do with convincing people and everything to do with value?</p><p><br></p><p>Bunny shares how an unexpected moment with her daughter after coming home from horseback riding turned into one of the deepest lessons on sales, investing, business growth, and human behavior.</p><p><br></p><p>Bunny opens up about the uncomfortable side of entrepreneurship. The part where building the business you want requires risk, discomfort, uncertainty, and decisions that won’t always make sense to everyone around you.</p><p><br></p><p>There’s also a deeper conversation here around identity.</p><p><br></p><p>About what happens when you stop seeing yourself as “someone trying to make it,” and start seeing yourself as the investment itself.</p><p><br></p><p>Timestamps:</p><p><br></p><p>00:00 Intro Yes, And!</p><p>02:20 What entrepreneurs misunderstand about investing</p><p>04:40 Why discomfort is part of building something meaningful</p><p>08:50 The real reason people hesitate to invest in themselves</p><p>11:20 What people truly value will always get their time and money</p><p>13:30 Investing in experiences, community, and long-term growth</p><p>15:00 The type of entrepreneur DEFY is actually built for</p><p>16:30 Building impact without burnout</p><p><br></p><p>Connect with your host, Bunny Young:</p><p>LinkedIn: https://www.linkedin.com/in/bunnysumneryoung/</p><p>Website: https://www.abetterplaceconsulting.com/</p><p>Instagram: @thebunnyyoung</p><p><br></p><p><br></p>