<p>If you have a story to tell, a presentation to pitch, or a product to sell; in this episode on <a href="https://sketchplanations.com/the-golden-circle" rel="noopener noreferrer" target="_blank">The Golden Circle</a>, we explore the importance of focussing on the <strong>why</strong> before you expand into the <strong>how</strong> and the <strong>what</strong>.</p><br><p>There's the old mantra that people do business with people and there's something a lot more human and emotive about explaining why you want to do or have done something, than just saying what you've done.</p><br><p>Our guest for this discussion is the co-founder of <a href="https://www.marloewatchcompany.com/" rel="noopener noreferrer" target="_blank">Marloe Watch Company</a>, Ollie Goffe. Along with his co-founder and business partner Gordon Fraser (our guest for the episode on <a href="https://podcast.sketchplanations.com/only-dead-fish-go-with-the-flow/" rel="noopener noreferrer" target="_blank">Only Dead Fish Go With The Flow</a>) they design and make watches. And boy, do these guys always have a beautifully compelling WHY behind each of their watch designs.</p><br><p>As business leaders Ollie and Tom explain how crucial it is to instil the WHY behind a business into every employee but how much of a challenge that can become as the number of staff grows.</p><p>We offer up a number of examples in brands, in sports and in family life of when the WHY is kept crystal clear to great effect.</p><p>We talk how purpose-driven work can sometimes be exploited.</p><p>And how sometimes the WHAT and the HOW are so compelling that we allow ourselves to ignore the WHY - even if we're sometimes a little embarrassed by it - think buying cheap products off Amazon.</p><br><p><strong><u>Get in Touch</u></strong></p><p>Are you conscious of the WHYs that drive your work or activities?</p><p>What examples can you share with us where you've been seduced by someone's WHY?</p><p>Let us know:</p><ul><li>email us: <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a></li><li>OR <a href="https://podpage-api.herokuapp.com/sketchplanations-the-podcast/voicemail/popup/?from=https://podcast.sketchplanations.com/#" rel="noopener noreferrer" target="_blank">leave us a voice note</a></li></ul><p><br></p><p><strong><u>Reference Links</u></strong></p><p>In this episode we also reference:</p><ul><li>Simon Sinek's TED Talk - <a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?subtitle=en" rel="noopener noreferrer" target="_blank">How Great Leaders Inspire Action</a></li><li>Patagonia founder, Yvon Chouinard's book: <a href="https://www.amazon.co.uk/Let-People-Surfing-Education-Businessman/dp/0143037838" rel="noopener noreferrer" target="_blank">Let my people Go Surfing</a></li><li>Nike founder, Phil Knight's book: <a href="https://www.amazon.co.uk/Shoe-Dog-Memoir-Creator-Nike/dp/B07RRJNGX9/ref=sr_1_1?crid=4WZZUSS61DNH&dib=eyJ2IjoiMSJ9.ENOOf0GmWu-OJD1WmRfx9w7hSnH3--kUp0Auk8E4a-5Ef2hhI1asyScUU0UerJv_C5W_2huaza-u03EJYpdofpmHsgcQQ98pkcO5WSQIL9uKuQUM6PXCS7klI40MBwZXhNzo3GM-F9FGBz7SQ-sgoPOclE0siFMxoFgYL95gh6pp4IiR7ZgCLjCTfqtqyI1XET0ET_2Btm-XrW3DhGsbU39u7Zd828ZlHNBw02np9tM.wruaNkRDIcoxXZhF_qocUDeFzNOgsZCcGpYPpp2-Zuc&dib_tag=se&keywords=show+dog&nsdOptOutParam=true&qid=1732743153&s=books&sprefix=shoe+dog%2Cstripbooks%2C80&sr=1-1" rel="noopener noreferrer" target="_blank">Shoe Dog</a></li><li>Team GB Rowing's Ben Hunt-Davis & Harriet Beveridge's book: <a href="https://willitmaketheboatgofaster.com/" rel="noopener noreferrer" target="_blank">Will It Make The Boat Go Faster?</a></li></ul><p><br></p><p>All music on this podcast is provided by the very talented <a href="https://www.franccinelli.com/" rel="noopener noreferrer" target="_blank">Franc Cinelli</a>.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
