From Clicks to Clients: Digital Tools to Enhance Visibility, Scheduling, and Social Engagement
APR 3, 202539 MIN
From Clicks to Clients: Digital Tools to Enhance Visibility, Scheduling, and Social Engagement
APR 3, 202539 MIN
Description
<p>In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients. Megan shares how small business owners—especially in the health and wellness space—can boost local visibility, streamline online booking, and build authentic engagement without sacrificing time or sanity. From demystifying local search rankings to simplifying social media and online reviews, Megan offers practical solutions for growing your practice while keeping your focus on client care. If you’re ready to leave digital chaos behind and finally create a marketing system that works for you, this episode is packed with insights you don’t want to miss.</p>
<h2>What You’ll Learn From Megan in This Episode:</h2>
<ul>
<li><strong>Why Google Business Profile alone isn’t enough</strong> — and how to truly stand out in local search to attract more clients.</li>
<li><strong>How to simplify online booking systems</strong> to reduce double bookings, missed calls, and scheduling headaches.</li>
<li><strong>Actionable ways to manage social media & reviews</strong> without burning out or feeling like you need to be online 24/7.</li>
<li><strong>How integrated digital tools</strong> (like Thryv) can help wellness practitioners automate key processes and reclaim valuable time.</li>
</ul>
<p><span><a href="https://www.thryv.com/free-tools/online-business-presence/" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="Thryv Health Engagement Score" data-id="6731" width="515" data-init-width="670" height="364" data-init-height="474" title="Thryv Health Engagement Score" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2025/03/Unknown-1.jpeg" data-width="515" data-height="364" style="aspect-ratio: auto 670 / 474;" data-link-wrap="true"></a></span></p>
<p>The Thryv Health Engagement Score</p>
<h2>Time Code Highlights</h2>
<p>01:17 <strong>Introduction of guest Megan Belanger of Thryv</strong>03:53 <strong>What Thryv’s acquisition of Keap means for wellness practitioners</strong>04:34 <strong>Why wellness practitioners struggle with local search visibility</strong>05:05 <strong>Google Business: the “relevance, distance, and prominence” framework</strong>06:32 <strong>Choosing digital tools while staying HIPAA compliant</strong>08:22 <strong>Common pitfalls in online scheduling and how to solve them</strong>10:23 <strong>Managing social media & reviews without burning out</strong>11:57 <strong>Best practices for engaging with client reviews to boost SEO</strong>14:55 <strong>How optimizing local search directly increases foot traffic and inquiries</strong>18:41 <strong>Thryv’s Health Engagement Score</strong>21:05 <strong>The positive ripple effect of implementing smooth online booking</strong>24:08 <strong>Small wins & automation tips</strong>26:19 <strong>Overcoming mindset barriers to embracing digital tools</strong>28:40 <strong>How Thryv helps improve local search rankings beyond Google profiles</strong>31:28 <strong>How to respond to negative reviews professionally</strong>33:19 <strong>Using AI tools for review responses + adding SEO-friendly keywords</strong>34:26 <strong>Small steps to boost visibility without a complete overhaul</strong>36:58 <strong>Success story: Practitioner skyrockets laser hair removal bookings</strong></p>
<h2>Resources</h2>
<ul>
<li><a href="https://www.linkedin.com/in/megan--belanger/" style="outline: none;" target="_blank" rel="noopener noreferrer">Connect With Megan on LinkedIn</a></li>
<li><a href="https://www.thryv.com/free-tools/online-business-presence/" target="_blank" rel="noopener noreferrer" style="outline: none;">Get your Health Engagement Score</a></li>
<li><a href="https://partner.thryv.com/wmz4i5ncbzyk" target="_blank" rel="noopener noreferrer">Learn More about Thryv</a></li>
<li><a href="https://learn.thryv.com/hc/en-us/articles/32630647534605-Try-Now-Thryv-Product-Tour" style="outline: none;">Try Now! Thryv Product Tour</a></li>
</ul>
<p><span><a href="/keap-thryv-partnership-wellness-crm"><img decoding="async" alt="Thryv acquisition of Keap" data-id="5531" width="697" data-init-width="1024" height="349" data-init-height="512" title="Keap + Thryv" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2024/11/Keap-Thryv.png" data-width="697" data-height="349" style="aspect-ratio: auto 1024 / 512;" data-link-wrap="true"></a></span><span><a href="https://partner.thryv.com/wmz4i5ncbzyk" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="Thryv promo" data-id="6746" width="695" data-init-width="480" height="116" data-init-height="80" title="runsbetter_thryv_5ad805dd-6510-4e79-bb61-914a24e7f012[182575]" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2025/03/runsbetter_thryv_5ad805dd-6510-4e79-bb61-914a24e7f012182575.gif" data-width="695" data-height="116" style="aspect-ratio: auto 480 / 80;" data-link-wrap="true"></a></span><span style=""><img decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0"></span></p>
![<description><p>In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients. Megan shares how small business owners—especially in the health and wellness space—can boost local visibility, streamline online booking, and build authentic engagement without sacrificing time or sanity. From demystifying local search rankings to simplifying social media and online reviews, Megan offers practical solutions for growing your practice while keeping your focus on client care. If you’re ready to leave digital chaos behind and finally create a marketing system that works for you, this episode is packed with insights you don’t want to miss.</p>
<h2>What You’ll Learn From Megan in This Episode:</h2>
<ul>
<li><strong>Why Google Business Profile alone isn’t enough</strong> — and how to truly stand out in local search to attract more clients.</li>
<li><strong>How to simplify online booking systems</strong> to reduce double bookings, missed calls, and scheduling headaches.</li>
<li><strong>Actionable ways to manage social media &amp; reviews</strong> without burning out or feeling like you need to be online 24/7.</li>
<li><strong>How integrated digital tools</strong> (like Thryv) can help wellness practitioners automate key processes and reclaim valuable time.</li>
</ul>
<p><span><a href="https://www.thryv.com/free-tools/online-business-presence/" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="Thryv Health Engagement Score" data-id="6731" width="515" data-init-width="670" height="364" data-init-height="474" title="Thryv Health Engagement Score" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2025/03/Unknown-1.jpeg" data-width="515" data-height="364" style="aspect-ratio: auto 670 / 474;" data-link-wrap="true"></a></span></p>
<p>The Thryv Health Engagement Score</p>
<h2>Time Code Highlights</h2>
<p>01:17 &nbsp;<strong>Introduction of guest Megan Belanger of Thryv</strong>03:53 <strong>What Thryv&#8217;s acquisition of Keap means for wellness practitioners</strong>04:34 <strong>Why wellness practitioners struggle with local search visibility</strong>05:05 <strong>Google Business: the &#8220;relevance, distance, and prominence&#8221; framework</strong>06:32 &nbsp;<strong>Choosing digital tools while staying HIPAA compliant</strong>08:22 <strong>Common pitfalls in online scheduling and how to solve them</strong>10:23 <strong>Managing social media &amp; reviews without burning out</strong>11:57 &nbsp;<strong>Best practices for engaging with client reviews to boost SEO</strong>14:55 <strong>How optimizing local search directly increases foot traffic and inquiries</strong>18:41 &nbsp;<strong>Thryv’s Health Engagement Score</strong>21:05 <strong>The positive ripple effect of implementing smooth online booking</strong>24:08 <strong>Small wins &amp; automation tips</strong>26:19 <strong>Overcoming mindset barriers to embracing digital tools</strong>28:40 <strong>How Thryv helps improve local search rankings beyond Google profiles</strong>31:28 <strong>How to respond to negative reviews professionally</strong>33:19 <strong>Using AI tools for review responses + adding SEO-friendly keywords</strong>34:26 <strong>Small steps to boost visibility without a complete overhaul</strong>36:58 <strong>Success story: Practitioner skyrockets laser hair removal bookings</strong></p>
<h2>Resources</h2>
<ul>
<li><a href="https://www.linkedin.com/in/megan--belanger/" style="outline: none;" target="_blank" rel="noopener noreferrer">Connect With Megan on LinkedIn</a></li>
<li><a href="https://www.thryv.com/free-tools/online-business-presence/" target="_blank" rel="noopener noreferrer" style="outline: none;">Get your Health Engagement Score</a></li>
<li><a href="https://partner.thryv.com/wmz4i5ncbzyk" target="_blank" rel="noopener noreferrer">Learn More about Thryv</a></li>
<li><a href="https://learn.thryv.com/hc/en-us/articles/32630647534605-Try-Now-Thryv-Product-Tour" style="outline: none;">Try Now! Thryv Product Tour</a></li>
</ul>
<p><span><a href="/keap-thryv-partnership-wellness-crm"><img decoding="async" alt="Thryv acquisition of Keap" data-id="5531" width="697" data-init-width="1024" height="349" data-init-height="512" title="Keap + Thryv" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2024/11/Keap-Thryv.png" data-width="697" data-height="349" style="aspect-ratio: auto 1024 / 512;" data-link-wrap="true"></a></span><span><a href="https://partner.thryv.com/wmz4i5ncbzyk" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="Thryv promo" data-id="6746" width="695" data-init-width="480" height="116" data-init-height="80" title="runsbetter_thryv_5ad805dd-6510-4e79-bb61-914a24e7f012[182575]" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2025/03/runsbetter_thryv_5ad805dd-6510-4e79-bb61-914a24e7f012182575.gif" data-width="695" data-height="116" style="aspect-ratio: auto 480 / 80;" data-link-wrap="true"></a></span><span style=""><img decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0"></span></p>
</description>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/df/a9/f4/dfa9f4ec-d287-d96a-9e7c-e3e90cf9a643/mza_2136534634548303557.png/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)