<description>&lt;h2&gt;How Jalayne Faulhaber Turned Urgent Care into a Wellness Destination At Foundation Health &amp;#38; Wellness&lt;/h2&gt;
&lt;p&gt;In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jalayne Faulhaber, Nurse Practitioner and Owner of Foundation Health &amp;#38; Wellness, to explore what it really takes to transform a traditional medical practice into a thriving wellness destination. After years in emergency medicine, Jalayne recognized that patients were craving more than quick fixes — they wanted care that restored balance, energy, and confidence. That realization sparked a bold pivot from urgent care and sports physicals to a full-fledged med spa built on root-cause healing and genuine connection.&lt;/p&gt;
&lt;p&gt;From just 38 appointments in 2022 to more than 400 in 2025, Jalayne’s journey shows how listening, courage, and a clear vision can redefine both patient outcomes and business success. Her story offers a powerful blueprint for practitioners who are ready to reimagine what’s possible — and create practices that truly reflect their purpose and passion.&lt;/p&gt;
&lt;h2 data-slate-type="heading-two"&gt;🎧 You&amp;#8217;ll Learn:&lt;/h2&gt;
&lt;ul&gt;
&lt;li data-slate-type="list-item"&gt;How to recognize when your current business model no longer aligns with your purpose — and what steps to take to evolve.&lt;/li&gt;
&lt;li data-slate-type="list-item"&gt;The mindset and operational changes that made Jalayne’s pivot from urgent care to med spa successful.&lt;/li&gt;
&lt;li data-slate-type="list-item"&gt;The marketing and community strategies that fueled her 10x appointment growth in just three years.&lt;/li&gt;
&lt;li data-slate-type="list-item"&gt;Why patient-centered communication is the foundation of both wellness and business growth.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="https://foundationhw.com/" target="_blank" style="outline: none;" rel="noopener noreferrer"&gt;Check out the Foundation Health &amp;#38; Wellness website&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="https://www.instagram.com/foundationhealthwellness/" target="_blank" style="outline: none;" rel="noopener noreferrer"&gt;Follow Foundation on Instagram&lt;/a&gt;&lt;a href="https://www.medicalspashow.com/" target="_blank" style="outline: none;" rel="noopener noreferrer"&gt;&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span&gt;&lt;a href="https://saltmarketing.co/joinamspa/" target="_blank" rel="noopener noreferrer"&gt;&lt;img decoding="async" alt="AmSpa Coupon" data-id="9628" width="644" data-init-width="1200" height="161" data-init-height="300" title="AmSpa 20%Promo Banner" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2026/02/AmSpa-20Promo-Banner.png" data-width="644" data-height="161" style="aspect-ratio: auto 1200 / 300;" data-link-wrap="true"&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style=""&gt;&lt;img loading="lazy" decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0" data-srcset="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png 1359w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-300x15.png 300w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-1024x50.png 1024w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-768x37.png 768w" data-sizes="auto, (max-width: 697px) 100vw, 697px" data-ll-status="loaded"&gt;&lt;/span&gt;&lt;/p&gt;</description>

Worth Your Salt

Salt Marketing

The Power of the Pivot: From Urgent Care to Wellness Destination

MAR 12, 2026-1 MIN
Worth Your Salt

The Power of the Pivot: From Urgent Care to Wellness Destination

MAR 12, 2026-1 MIN

Description

<h2>How Jalayne Faulhaber Turned Urgent Care into a Wellness Destination At Foundation Health &#38; Wellness</h2> <p>In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jalayne Faulhaber, Nurse Practitioner and Owner of Foundation Health &#38; Wellness, to explore what it really takes to transform a traditional medical practice into a thriving wellness destination. After years in emergency medicine, Jalayne recognized that patients were craving more than quick fixes — they wanted care that restored balance, energy, and confidence. That realization sparked a bold pivot from urgent care and sports physicals to a full-fledged med spa built on root-cause healing and genuine connection.</p> <p>From just 38 appointments in 2022 to more than 400 in 2025, Jalayne’s journey shows how listening, courage, and a clear vision can redefine both patient outcomes and business success. Her story offers a powerful blueprint for practitioners who are ready to reimagine what’s possible — and create practices that truly reflect their purpose and passion.</p> <h2 data-slate-type="heading-two">🎧 You&#8217;ll Learn:</h2> <ul> <li data-slate-type="list-item">How to recognize when your current business model no longer aligns with your purpose — and what steps to take to evolve.</li> <li data-slate-type="list-item">The mindset and operational changes that made Jalayne’s pivot from urgent care to med spa successful.</li> <li data-slate-type="list-item">The marketing and community strategies that fueled her 10x appointment growth in just three years.</li> <li data-slate-type="list-item">Why patient-centered communication is the foundation of both wellness and business growth.</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://foundationhw.com/" target="_blank" style="outline: none;" rel="noopener noreferrer">Check out the Foundation Health &#38; Wellness website</a></li> <li><a href="https://www.instagram.com/foundationhealthwellness/" target="_blank" style="outline: none;" rel="noopener noreferrer">Follow Foundation on Instagram</a><a href="https://www.medicalspashow.com/" target="_blank" style="outline: none;" rel="noopener noreferrer"></a></li> </ul> <p><span><a href="https://saltmarketing.co/joinamspa/" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="AmSpa Coupon" data-id="9628" width="644" data-init-width="1200" height="161" data-init-height="300" title="AmSpa 20%Promo Banner" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2026/02/AmSpa-20Promo-Banner.png" data-width="644" data-height="161" style="aspect-ratio: auto 1200 / 300;" data-link-wrap="true"></a></span><span style=""><img loading="lazy" decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0" data-srcset="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png 1359w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-300x15.png 300w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-1024x50.png 1024w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-768x37.png 768w" data-sizes="auto, (max-width: 697px) 100vw, 697px" data-ll-status="loaded"></span></p>