<p>Please help keep this podcast free: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.patreon.com/grumpyseoguy">https://www.patreon.com/grumpyseoguy</a></p><p>2:00 what is a backlink?</p><p>2:03 What is a link?</p><p>2:25 What is a backlink?</p><p>2:38 What is an internal link?</p><p>3:00 Why are backlinks important?</p><p>3:16 Authority comes from backlinks</p><p>3:30 Why do you need authority?</p><p>3:46 What are the 4 things you need to rank?</p><p>4:15 Episode on penalties: </p><p>5:26 How does authority work?</p><p>5:58 How is authority shared?</p><p>7:03 How do you get authority?</p><p>7:30 How authority makes you rank</p><p>7:52 Amount of backlinks vs quality</p><p>8:52 Two take aways from this episode</p><ul><li>You need backlinks to get authority and you need authority to rank</li><li>There is a difference between good and bad backlinks</li></ul><p>9:07 Two episodes that explain good backlinks and bad backlinks:</p><p>9:37 How to get backlinks</p><p>9:30 Getting good backlinks is the hardest part of SEO</p><p>9:57 The 4 ways to get backlinks</p><p>11:19 Episode about why most publicly available link services will not help you</p><p>12:26 Three episodes about how to build your own links</p><p>13:23 Review:</p><ul><li>what are backlinks</li><li>why you need them</li><li>good backlinks and bad backlinks</li><li>how you get them</li></ul><p>Referenced episodes:</p><p>Episode on penalties:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ElGAxpB8q1A">https://www.youtube.com/watch?v=ElGAxpB8q1A</a></p><p></p><p>Two episodes that explain good backlinks and bad backlinks:</p><p>Part 1 <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=HFHg6XwPha4&amp;t=1s">https://www.youtube.com/watch?v=HFHg6XwPha4&amp;t=1s</a></p><p>Part 2 <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=1dZSbWKJlJ0">https://www.youtube.com/watch?v=1dZSbWKJlJ0</a></p><p></p><p>Episode about why most publicly available link services will not help you:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=G1BNS-OQMNw&amp;pp=0gcJCTwKAYcqIYzv">https://www.youtube.com/watch?v=G1BNS-OQMNw&amp;pp=0gcJCTwKAYcqIYzv</a></p><p></p><p>Three episodes about how to build your own links:</p><p>Part 1 <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ez24lr3G_Mc&amp;t=3s">https://www.youtube.com/watch?v=ez24lr3G_Mc&amp;t=3s</a></p><p>Part 2 <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=stMe4nMrem4">https://www.youtube.com/watch?v=stMe4nMrem4</a></p><p>Part 3 <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=AguAeXhEBwI">https://www.youtube.com/watch?v=AguAeXhEBwI</a></p>