Grumpy SEO Guy
Grumpy SEO Guy

Grumpy SEO Guy

Grumpy SEO Guy

Overview
Episodes

Details

Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."

Recent Episodes

SEO FOR COMPLETE BEGINNERS (and a Grumpy SEO Guy Interview) - Episode 133
DEC 10, 2025
SEO FOR COMPLETE BEGINNERS (and a Grumpy SEO Guy Interview) - Episode 133
<p>Please help keep this podcast free: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.patreon.com/grumpyseoguy">https://www.patreon.com/grumpyseoguy</a></p><p>2:32 What is SEO?</p><p>2:41 What are keywords?</p><p>3:17 Why do SEO?</p><p>4:00 What is the goal of SEO?</p><p>6:50 PPC (pay per click) is different than SEO</p><p>7:20 How ads (pay per click) work</p><p>9:08 The 4 variables you must manipulate to rank high in SEO</p><p>9:40 The difference between local SEO and normal SEO</p><p>Local SEO vs normal SEO: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=x_aTU1a62wo">https://www.youtube.com/watch?v=x_aTU1a62wo</a></p><p>11:02 SEO penalties: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ElGAxpB8q1A">https://www.youtube.com/watch?v=ElGAxpB8q1A</a></p><p>Content is not a ranking factor: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=r9EzrCZ94NE">https://www.youtube.com/watch?v=r9EzrCZ94NE</a></p><p>20:05 episodes that explain the 4 ways to get backlinks:</p><p>First version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=sYPARAuCXao">https://www.youtube.com/watch?v=sYPARAuCXao</a></p><p>Next version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=U-r_Bi3FBt8">https://www.youtube.com/watch?v=U-r_Bi3FBt8</a></p><p>21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).</p><p>22:10 Things that do not change your position</p><p>Dwell time does not affect SEO: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=r9EzrCZ94NE">https://www.youtube.com/watch?v=r9EzrCZ94NE</a></p><p>27:51 How do you check your progress?</p><p>30:12 Interview on the Content Manager Podcast:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&amp;nd=1&amp;dlsi=6ae73236ce544860">https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&amp;nd=1&amp;dlsi=6ae73236ce544860</a></p>
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31 MIN
SEO Topical Authority, Content Structure, and Cannibalization - Episode 132
NOV 28, 2025
SEO Topical Authority, Content Structure, and Cannibalization - Episode 132
<p>Please help keep this podcast free: <a target="_blank" rel="noopener noreferrer nofollow" href="http://patreon.com/grumpyseoguy">patreon.com/grumpyseoguy</a></p><p>1:54 What is topical authority?</p><p>Episodes that talk about relevancy:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ErBbW69GYYs">https://www.youtube.com/watch?v=ErBbW69GYYs</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=kS-Fh3QXB8A">https://www.youtube.com/watch?v=kS-Fh3QXB8A</a></p><p>2:03 What is relevancy?</p><p>2:29 How do you get relevancy?</p><p>3:21 Why does this matter?</p><p>3:32 The 4 things you need to rank.</p><p>Episodes that talk about the 4 things you need to rank:</p><p>Complex version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=W3L7tAil0Bg">https://www.youtube.com/watch?v=W3L7tAil0Bg</a></p><p>Fast version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=v_5kChCMQHQ&amp;pp=0gcJCRUKAYcqIYzv">https://www.youtube.com/watch?v=v_5kChCMQHQ&amp;pp=0gcJCRUKAYcqIYzv</a></p><p>Episode that talks about penalties:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ElGAxpB8q1A">https://www.youtube.com/watch?v=ElGAxpB8q1A</a></p><p>5:14 How authority is passed</p><p>5:56 Most of your time will be used getting backlinks</p><p>6:35 Why do you need to care?</p><p>7:07 How relevancy works in ranking</p><p>7:30 Why search engines want to give good results</p><p>8:23 How authority works in ranking</p><p>9:06 Relevancy answers the question "will my website appear in the search results?"</p><p>9:37 Authority answers the question "what position will my website be in the search results?"</p><p>10:23 How should you structure the content on your site?</p><p>10:50 How to create posts</p><p>11:16 What is not ok.</p><p>11:34 Definition of cannibalization</p><p></p>
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14 MIN
The Dangers of Public Blog Networks - Episode 131
NOV 19, 2025
The Dangers of Public Blog Networks - Episode 131
<p>Please help keep this podcast free: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.patreon.com/grumpyseoguy">https://www.patreon.com/grumpyseoguy</a></p><p>2:01 Private blog network vs. public blog network</p><p>3:54 Things that can happen to a public blog network</p><ul><li>deindexed</li><li>penalized</li><li>link farm</li></ul><p>Episode that talks about link farms: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=6Wg3kxzfUaw">https://www.youtube.com/watch?v=6Wg3kxzfUaw</a></p><p>4:50 If links are public, everyone knows about them, and they lose their effectiveness</p><p>5:00 Search engines are looking for public blog networks</p><p>5:16 Where are the real backlinks?</p><p>5:40 The reason there are no forums with only good backlinks sellers</p><p>6:15 the reason I think 99% of people in the SEO industry are scammers</p><p>6:52 What you should do before buying backlinks from a forum</p><p>7:17 When something is advertised to the public, that is a public network</p><p>7:42 Episodes showing how to build a private blog portfolio. 1) <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ez24lr3G_Mc">https://www.youtube.com/watch?v=ez24lr3G_Mc</a> 2) <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=stMe4nMrem4">https://www.youtube.com/watch?v=stMe4nMrem4</a> 3) <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=AguAeXhEBwI&amp;pp=0gcJCQgKAYcqIYzv">https://www.youtube.com/watch?v=AguAeXhEBwI&amp;pp=0gcJCQgKAYcqIYzv</a></p><p>8:12 The hardest part of SEO is finding good backlinks</p><p>8:51 Episodes about the difference between good and bad backlinks</p><p>Part 1 - <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=HFHg6XwPha4">https://www.youtube.com/watch?v=HFHg6XwPha4</a></p><p>Part 2 - <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=1dZSbWKJlJ0">https://www.youtube.com/watch?v=1dZSbWKJlJ0</a></p><p>8:59 The 4 ways to get backlinks</p><p>9:17 Episodes that explain the 4 ways to get backlinks</p><p>Old version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=sYPARAuCXao&amp;pp=0gcJCQgKAYcqIYzv">https://www.youtube.com/watch?v=sYPARAuCXao&amp;pp=0gcJCQgKAYcqIYzv</a></p><p>New version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=U-r_Bi3FBt8">https://www.youtube.com/watch?v=U-r_Bi3FBt8</a></p><p>10:30 Know how it works before ordering backlinks</p><p>10:50 A story about a public link network that was discovered by the search engines</p><p>11:51: Public networks get discovered</p><p>11:59 The 2 ways to use a private blog network</p><p>14:02 The reason (good) publicly available backlinks wouldn't work, anyway</p><p>16:05 When link networks are public, they eventually stop working</p>
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17 MIN
Are SEO Link Directories Useful? - Version = 1 - Episode 130
NOV 5, 2025
Are SEO Link Directories Useful? - Version = 1 - Episode 130
<p>Please help keep this podcast free: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.patreon.com/grumpyseoguy">https://www.patreon.com/grumpyseoguy</a></p><p>2:51 he purpose of link directories </p><p>3:45 A main problem: they're copies of each other</p><p>5:07 Suspicious names</p><p>6:12 Same IP address</p><p>Episode that explains IP addresses: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=stMe4nMrem4&amp;pp=0gcJCR0AztywvtLA">https://www.youtube.com/watch?v=stMe4nMrem4&amp;pp=0gcJCR0AztywvtLA</a></p><p>6:54 Link farms</p><p>7:25 Description of a link directory</p><p>8:32 Can link directories help you?</p><p>9:16 Why do they have directories linking to them?</p>
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11 MIN
Are SEO Link Directories Useful? - Version = 2 - Bonus Episode
NOV 5, 2025
Are SEO Link Directories Useful? - Version = 2 - Bonus Episode
<p>We recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer!</p><p>Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/</p><p>1:55 Why are we mentioning link directories?</p><p>2:45 The reason people build directories</p><p>3:44 Problems with directories</p><p>They are all duplicates of each other</p><p>On the same IP</p><p>Linkfarms</p><p>5:00 Defining link farms</p><p>6:33 The exception to link directories with local SEO</p><p>Details of decent link directories</p><p>7:35 Why so many sites have directory links</p>
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10 MIN