<description>&lt;p&gt;Please help keep this podcast free: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.patreon.com/grumpyseoguy"&gt;https://www.patreon.com/grumpyseoguy&lt;/a&gt;&lt;/p&gt;&lt;p&gt;2:32 What is SEO?&lt;/p&gt;&lt;p&gt;2:41 What are keywords?&lt;/p&gt;&lt;p&gt;3:17 Why do SEO?&lt;/p&gt;&lt;p&gt;4:00 What is the goal of SEO?&lt;/p&gt;&lt;p&gt;6:50 PPC (pay per click) is different than SEO&lt;/p&gt;&lt;p&gt;7:20 How ads (pay per click) work&lt;/p&gt;&lt;p&gt;9:08 The 4 variables you must manipulate to rank high in SEO&lt;/p&gt;&lt;p&gt;9:40 The difference between local SEO and normal SEO&lt;/p&gt;&lt;p&gt;Local SEO vs normal SEO: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=x_aTU1a62wo"&gt;https://www.youtube.com/watch?v=x_aTU1a62wo&lt;/a&gt;&lt;/p&gt;&lt;p&gt;11:02 SEO penalties: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ElGAxpB8q1A"&gt;https://www.youtube.com/watch?v=ElGAxpB8q1A&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Content is not a ranking factor: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=r9EzrCZ94NE"&gt;https://www.youtube.com/watch?v=r9EzrCZ94NE&lt;/a&gt;&lt;/p&gt;&lt;p&gt;20:05 episodes that explain the 4 ways to get backlinks:&lt;/p&gt;&lt;p&gt;First version: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=sYPARAuCXao"&gt;https://www.youtube.com/watch?v=sYPARAuCXao&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Next version: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=U-r_Bi3FBt8"&gt;https://www.youtube.com/watch?v=U-r_Bi3FBt8&lt;/a&gt;&lt;/p&gt;&lt;p&gt;21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).&lt;/p&gt;&lt;p&gt;22:10 Things that do not change your position&lt;/p&gt;&lt;p&gt;Dwell time does not affect SEO: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=r9EzrCZ94NE"&gt;https://www.youtube.com/watch?v=r9EzrCZ94NE&lt;/a&gt;&lt;/p&gt;&lt;p&gt;27:51 How do you check your progress?&lt;/p&gt;&lt;p&gt;30:12 Interview on the Content Manager Podcast:&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&amp;amp;nd=1&amp;amp;dlsi=6ae73236ce544860"&gt;https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&amp;amp;nd=1&amp;amp;dlsi=6ae73236ce544860&lt;/a&gt;&lt;/p&gt;</description>

Grumpy SEO Guy

Grumpy SEO Guy

SEO FOR COMPLETE BEGINNERS (and a Grumpy SEO Guy Interview) - Episode 133

DEC 10, 202531 MIN
Grumpy SEO Guy

SEO FOR COMPLETE BEGINNERS (and a Grumpy SEO Guy Interview) - Episode 133

DEC 10, 202531 MIN

Description

<p>Please help keep this podcast free: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.patreon.com/grumpyseoguy">https://www.patreon.com/grumpyseoguy</a></p><p>2:32 What is SEO?</p><p>2:41 What are keywords?</p><p>3:17 Why do SEO?</p><p>4:00 What is the goal of SEO?</p><p>6:50 PPC (pay per click) is different than SEO</p><p>7:20 How ads (pay per click) work</p><p>9:08 The 4 variables you must manipulate to rank high in SEO</p><p>9:40 The difference between local SEO and normal SEO</p><p>Local SEO vs normal SEO: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=x_aTU1a62wo">https://www.youtube.com/watch?v=x_aTU1a62wo</a></p><p>11:02 SEO penalties: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ElGAxpB8q1A">https://www.youtube.com/watch?v=ElGAxpB8q1A</a></p><p>Content is not a ranking factor: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=r9EzrCZ94NE">https://www.youtube.com/watch?v=r9EzrCZ94NE</a></p><p>20:05 episodes that explain the 4 ways to get backlinks:</p><p>First version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=sYPARAuCXao">https://www.youtube.com/watch?v=sYPARAuCXao</a></p><p>Next version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=U-r_Bi3FBt8">https://www.youtube.com/watch?v=U-r_Bi3FBt8</a></p><p>21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).</p><p>22:10 Things that do not change your position</p><p>Dwell time does not affect SEO: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=r9EzrCZ94NE">https://www.youtube.com/watch?v=r9EzrCZ94NE</a></p><p>27:51 How do you check your progress?</p><p>30:12 Interview on the Content Manager Podcast:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&amp;nd=1&amp;dlsi=6ae73236ce544860">https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&amp;nd=1&amp;dlsi=6ae73236ce544860</a></p>