SEO Topical Authority, Content Structure, and Cannibalization - Episode 132
NOV 28, 202514 MIN
SEO Topical Authority, Content Structure, and Cannibalization - Episode 132
NOV 28, 202514 MIN
Description
<p>Please help keep this podcast free: <a target="_blank" rel="noopener noreferrer nofollow" href="http://patreon.com/grumpyseoguy">patreon.com/grumpyseoguy</a></p><p>1:54 What is topical authority?</p><p>Episodes that talk about relevancy:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ErBbW69GYYs">https://www.youtube.com/watch?v=ErBbW69GYYs</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=kS-Fh3QXB8A">https://www.youtube.com/watch?v=kS-Fh3QXB8A</a></p><p>2:03 What is relevancy?</p><p>2:29 How do you get relevancy?</p><p>3:21 Why does this matter?</p><p>3:32 The 4 things you need to rank.</p><p>Episodes that talk about the 4 things you need to rank:</p><p>Complex version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=W3L7tAil0Bg">https://www.youtube.com/watch?v=W3L7tAil0Bg</a></p><p>Fast version: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv">https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv</a></p><p>Episode that talks about penalties:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ElGAxpB8q1A">https://www.youtube.com/watch?v=ElGAxpB8q1A</a></p><p>5:14 How authority is passed</p><p>5:56 Most of your time will be used getting backlinks</p><p>6:35 Why do you need to care?</p><p>7:07 How relevancy works in ranking</p><p>7:30 Why search engines want to give good results</p><p>8:23 How authority works in ranking</p><p>9:06 Relevancy answers the question "will my website appear in the search results?"</p><p>9:37 Authority answers the question "what position will my website be in the search results?"</p><p>10:23 How should you structure the content on your site?</p><p>10:50 How to create posts</p><p>11:16 What is not ok.</p><p>11:34 Definition of cannibalization</p><p></p>
