<p>In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic brand. Drawing on her experience across Johnson &amp; Johnson, Pfizer, GSK, and Haleon, Bindu shares what shifted when she moved from global consumer giants to a family-owned French pharmaceutical company, and how that change has shaped Biocodex’s next chapter.</p><p>What’s covered in this episode:</p><ul><li><p>Bindu’s journey through iconic consumer health brands and what those experiences taught her about building trust.</p></li><li><p>What really changes when you move from a public company environment to a family-owned, science-led business.</p></li><li><p>How Biocodex is refreshing Florastor and expanding beyond traditional probiotic use cases.</p></li><li><p>The growing gut-vaginal connection and what it means for the future of women’s microbiome care.</p></li><li><p>New microbiome areas to watch, from oral health and satiety to gut-mood support.</p></li><li><p>Bindu’s personal wellness routine, including the supplements and habits she relies on daily.</p></li></ul><p>Tune in to hear how Biocodex is translating microbiome science into real-world benefits, and why the next wave of women’s health innovation is just getting started! </p><p><strong>About Biocodex</strong></p><p>Biocodex is an international pharmaceutical company founded in 1953, with a mission to improve the health and well-being of women, men, and children worldwide. The company focuses on three core areas of expertise: microbiota care, women’s health, and orphan diseases.</p><p>As a pioneer in probiotics and intimate health solutions, Biocodex is committed to delivering innovative products while advancing scientific research for the benefit of patients everywhere. Guided by a responsible and sustainable approach, their teams work closely with healthcare professionals and partners to meet evolving health needs across every stage of life.</p><p><strong>Get in Touch</strong></p><p>Visit Biocodex’s website: <a href="https://www.biocodex.com/en/"><u>https://www.biocodex.com/en/</u></a></p><p>Follow Bindu on LinkedIn: <a href="https://www.linkedin.com/in/bindu-shah-8077b06/"><u>https://www.linkedin.com/in/bindu-shah-8077b06/</u></a></p><p><br></p><p>Follow Biocodex on social media: </p><p>LinkedIn: <a href="https://www.linkedin.com/company/biocodex/"><u>https://www.linkedin.com/company/biocodex/</u></a></p><p>YouTube: <a href="https://www.youtube.com/@biocodexgroup"><u>https://www.youtube.com/@biocodexgroup</u></a> </p><p>Interested in a clinical trial for your health or wellness brand? Shoot us an email at <a href="mailto:[email protected]"><u>[email protected]</u></a>, we would love to learn more about your company! </p><p>To learn more about Citruslabs visit us at <a href="http://citruslabs.com"><u>citruslabs.com</u></a></p><p><br>You can also send us your feedback and questions. Email us at <a href="mailto:[email protected]"><u>[email protected]</u></a></p>