<p>In this episode, Susanne sits down with Niki Hoang, founder and CEO of Fourth Youth, to explore how longevity science is reshaping the skincare industry. Niki shares how her background in enterprise technology led her to launch a skincare brand focused on cellular regeneration, multifunctional formulations, and clinically validated ingredients like NAD+.</p><p>Along the way, she breaks down why modern skincare routines have become overly complicated, calls out ingredient marketing trends that miss the bigger picture, and explains what actually matters when building products designed to support healthy aging.</p><p>What’s covered in this episode:</p><ul><li><p>Why Niki believes skincare should focus on cellular aging, not just surface-level results</p></li><li><p>What NAD+ is and why it’s gaining attention in longevity science</p></li><li><p>Why 10-step skincare routines may be doing more harm than good</p></li><li><p>The difference between trendy ingredients and effective formulations</p></li><li><p>Why formulation synergy matters more than individual hero ingredients</p></li><li><p>How Fourth Youth uses perception studies to validate product performance</p></li></ul><p>Tune in to hear how longevity science is influencing the future of skincare and why simpler, science-backed routines may be the key to healthier skin! </p><p><strong>About Fourth Youth </strong></p><p>Fourth Youth is a longevity-focused skincare brand with the goal of simplifying modern skincare through science-backed, multifunctional formulas. Built for busy women who want effective results without complicated routines, the brand combines clinically researched ingredients like NAD+, peptides, bakuchiol, and PDRN-alternatives to support skin health at the cellular level. Fourth Youth focuses on time-efficient skincare designed to deliver long-term results through fewer, smarter products.</p><p><strong>Get in Touch</strong></p><p>Visit Fourth Youth’s website: <a href="https://fourthyouth.com/"><u>https://fourthyouth.com/</u></a></p><p>Follow Fourth Youth on social media: </p><p>Instagram: <a href="https://www.instagram.com/fourthyouthskin"><u>https://www.instagram.com/fourthyouthskin</u></a></p><p>TikTok: <a href="https://www.tiktok.com/@fourthyouthskin"><u>https://www.tiktok.com/@fourthyouthskin</u></a></p><p>Interested in a clinical trial for your health or wellness brand? Shoot us an email at <a href="mailto:[email protected]"><u>[email protected]</u></a>; we would love to learn more about your company! </p><p>To learn more about Citruslabs, visit us at <a href="http://citruslabs.com"><u>citruslabs.com</u></a></p><p>You can also send us your feedback and questions. Email us at <a href="mailto:[email protected]"><u>[email protected]</u></a><br></p>