Leaders Of The West
Leaders Of The West

Leaders Of The West

Jessie Jarvis

Overview
Episodes

Details

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest

Recent Episodes

148. Mentor March: Lessons in Life and Business with Ashley Alderson
MAR 24, 2026
148. Mentor March: Lessons in Life and Business with Ashley Alderson
In this week’s Mentor March episode, I’m sitting down with someone who has had a massive impact on my life and career, my longtime friend and mentor, Ashley Alderson, founder of The Boutique Hub. Ashley was actually my boss first, and over the past decade, our relationship has evolved from employer and employee to close friends and trusted sounding boards for each other in business and life. In this conversation, we talk about the power of mentorship, investing in yourself, and how reshaping your mindset around money, success, and worthiness can completely change the path you’re on.We also dive into some of the biggest lessons Ashley has learned over nearly 15 years of entrepreneurship, from staying focused on your own lane and setting boundaries to navigating the seasons of business and family life. This episode is a reminder that growth rarely looks perfect, but surrounding yourself with the right people and staying committed to your values can take you further than you ever imagined.Be sure to subscribe/follow the show so you never miss an episode!Connect with Ashley:Check out her websiteFollow on Instagram @theboutiquehub and @ajaldersonBoutique Chat PodcastConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Episode 52: Community Over Competition with Ashley AldersonCymbiotika MagnesiumJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West
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41 MIN
147. Mentorship and Leadership in Agriculture with Laurie Lickley
MAR 17, 2026
147. Mentorship and Leadership in Agriculture with Laurie Lickley
This week on Leaders of the West, Mentor March continues with Laurie Lickley, a rancher from Jerome, Idaho, a former member of the Idaho State House of Representatives, and one of the few women to have led both the Idaho Cattle Association and the Idaho Beef Council. Laurie shares how growing up along the Salmon River shaped her work ethic and leadership style, and how she and her husband, Bill, built their lives in the beef industry during one of agriculture’s most challenging eras. From crying while moving hand lines to building a legacy in the cattle industry, Laurie reflects on the resilience required to build a life in agriculture.We also discuss the power of mentorship, public service, and leading with both kindness and conviction. Laurie reflects on the mentors who shaped her career, the lessons she learned serving in the legislature, and why compromise, collaboration, and empathy are essential in strong leadership. Above all, she shares her hope to leave a legacy of opportunity for the next generation of leaders in agriculture. Be sure to subscribe/follow the show so you never miss an episode!Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:The Boys in the Boat by Daniel James BrownLazy B by Sandra Day O’Connor1929 by Andrew Ross SorkinThe Millennial Ag PodcastJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West
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39 MIN
146. Building Brands That Last with Jillian Murphy
MAR 10, 2026
146. Building Brands That Last with Jillian Murphy
This week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail.We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business.Be sure to subscribe/follow the show so you never miss an episode!Connect with Jillian:Follow on Instagram @thejillianmurphyListen to her podcast, The Jillian Murphy Show Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Relationship Bank Account by Jeff FensterNodpodJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West
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34 MIN
145. Why You Need a Board of Directors (Introducing Mentor March)
MAR 3, 2026
145. Why You Need a Board of Directors (Introducing Mentor March)
I am so excited for this episode and an announcement! This week, we are kicking off something new called Mentor March. Over the next four weeks, I’ll be bringing you conversations with people who have personally mentored me in different areas of my life, from business and agriculture to marriage, leadership, and entrepreneurship. These are the people who have shaped how I think, how I lead, and how I build.In this episode, I share why mentorship matters so much and why it is not just for entrepreneurs or corporate leaders. We all need a board of directors in our lives. People who have walked the path ahead of us and are willing to tell us the truth. If most of what you have learned has come from other people, imagine what could change if you became intentional about who those people are. Mentor March starts next week, and I cannot wait for you to meet the mentors. Be sure to subscribe/follow the show so you never miss an episode!Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Join The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The West
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19 MIN
144. Paving the Way and Choosing Joy with Pam Minick
FEB 24, 2026
144. Paving the Way and Choosing Joy with Pam Minick
This week, I had the absolute honor of sitting down with Pam Minick, cowgirl, competitor, broadcaster, history-maker, and one of the most respected women in the Western industry. But more than any title she has held, this conversation is about something deeper. It’s about joy. Pam shares her journey from growing up riding horses in Las Vegas to becoming Miss Rodeo America and breaking barrier after barrier as one of the first women to hold major broadcasting roles in rodeo. What stood out most to me was not the accolades, but her mindset. After a recent leukemia diagnosis and months of treatment, Pam made a daily decision to choose joy. That phrase became more than words. It became her anchor, her perspective, and even the name of a racehorse inspired by her resilience. We talk about finding work you love, saying yes before you know how you will figure it out, cheering for the next generation, and why joy is not accidental. It is intentional. This episode is a reminder that no matter what season you are in, you still get to choose how you show up, and the word “can’t” shouldn’t be used. Resources & Links: Nespresso Machine Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at [email protected] Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Pam: Follow on Instagram @pamelaminick Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices
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44 MIN