In this week’s episode, I’m sitting down with Brent Turner, founder of Agri-Generational and author of Piece of Land, for a conversation that I honestly think every farm and ranch family needs to hear. We dive into the realities of succession planning, why so many families avoid these conversations, and what’s actually at stake when there’s no clear plan in place. Brent shares how his background in financial planning and decades of working alongside agricultural families led him to focus exclusively on helping farms and ranches navigate transition, continuity, and legacy. We also talk about the emotional side of succession, the different “hats” operators wear inside a business, and why the role of “chief wisdom officer” may be one of the most important positions in a family operation. More than anything, this episode is about building something that lasts, empowering the next generation, and making sure the future of your operation is determined by design instead of default. Whether you’re actively involved in succession conversations or hoping to create something different for your own family one day, this episode is packed with perspective and practical takeaways.Be sure to subscribe/follow the show so you never miss an episode!Connect with BrentVisit the Agri-Generational websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Agri-Generational QuizPeace of Land by Brent TurnerLonesome Dove by Larry McMurtryJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Click below to see Open Jobs on Of The West Open Jobs on Of The West