This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture. In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table. Resources & Links: Practicing the Way: Be with Jesus. Become like him. Do as he did. by John Mark Comer The Infinite Game by Simon Sinek  Unreasonable Hospitality by Will Guidara The Let Them Theory by Mel Robbins Small Giants by Bo Burlingham Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at [email protected] Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Brian: Follow on Instagram @ourfarms Visit Our Farms website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices