Sherry Goldman's guest is George Bradley, director of public relations and communications for Archer Education. Sherry and George discuss marketing and communications strategies and best practices for higher education entities and the role of marketing communications in helping higher education's recruitment of faculty and students. Their conversation also includes how SEO and GEO are changing marketing strategies, the role of thought leadership in successful marketing, and how these best practices can be applied to industries in addition to higher education. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.