Let’s Talk PR & More!

Sherry Goldman's guest is Linda Zebian, vice president of communications at Muck Rack. Sherry and Linda discuss the finding of Muck Rack's just released "State of PR 2026 Report." The findings cover how AI is being used in PR and how it's influencing PR and media relations; the growing importance of earned media in PR and marketing; effective AI strategies; PR's changing role within organizations; measuring PR's effectiveness, and more. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Matthew Harrison, senior partner of the Harrison Legal Group, vice president and associate publisher of TALKERS, and author of the book Playing the Clip: The Digital Media Creator's Guide to Fair Use. Sherry and Matthew discuss fair use in public relations, content creation, social media, and the media. Their conversation covers what is intellectual property and fair use of IP; how AI is impacting copyrights and IP protections; how to determine if you legally can use the content you create using AI under fair use; and how to determine if you're an 'accidental infringer.' They also discuss the 4 key things courts consider when evaluating the content created to see if it is fair use. Matthew offers listeners of Let's Talk PR & More an opportunity to get his book (which is available on Amazon) for free by requesting it at www.harrisonlegalgroup.com/goldmanfreebook. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Doug Simon, founder and CEO of DS Simon Media. Sherry and Doug discuss the findings of the "2026 TV News Producers Report: AI In the Newsroom." Their conversation covers how TV news producers are using AI to find stories; how and why 70% of TV news producers say they will more likely air a story if it's optimized for AI search; the increasing receptivity of news producers on using brand-focused content, and the changing types of spokespeople that news producers are looking to book today. They also discuss ways PR pros can adapt to today's AI-focused media landscape, including how PR pros can optimize their pitches and stories for AI search. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Rossana Weitekamp, public information officer for the New York Metropolitan Transportation Council (NYMTC), which oversees the distribution of federal funding for transportation projects in New York City, Long Island, and the Lower Hudson Valley. Sherry and Rossana discuss the role and daily responsibilities of the Council's public information officer, as well extensively discuss the comprehensive public relations outreach (which includes community relations/engagements, media relations, social media, timely activations, and more) the NYMTC uses to engage the public, especially younger populations, and involve them in transportation decisions. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is literary agent Richard Curtis, author of Digital Inc. Sherry and Richard discuss the role of literary agents in book publishing, how publishing has changed over recent years, including the digital disruption and now the disruption and seismic changes caused by AI, and how PR pros can work better with publishing/literary agents. Their conversation covers the impact AI is having on developing and protecting written works and predictions for the future. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.