Sherry Goldman's guest is Annie Scranton, founder and CEO of Pace Public Relations. Sherry and Annie discuss strategies to use earned media effectively. Their conversation spans why earned media is important, especially as AI and GEO increase in use, identifying authentic stories, and strategies for generating and leveraging earned media coverage as part of comprehensive campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.