Sherry Goldman's guest is Brian Hart, founder of Flackable and AuthorPrime. Sherry and Brian discuss credibility marketing. Their conversation covers a range of best practices for turning public relations assets into marketing assets to support business development success, including developing e-books and repurposing earned media and thought leadership wins. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.