How can a podcast use academic research to help us make sense of today’s news?Neil and Jen talk with Gemma Ware, head of audio at The Conversation UK and host/co-producer of The Conversation Weekly, about how the show brings academic expertise into the news cycle through narrative-produced audio. Gemma shares how The Conversation pairs academic rigour with journalistic flair, helping researchers explain complex ideas in a way that’s clear, accessible, and useful for a general audience.The conversation also digs into the craft behind the show: structuring episodes around the question “How did we get here?”, working with academics on mic, sustaining a weekly production schedule, and thinking strategically about multimedia, video, and discoverability. It’s a thoughtful look at how higher ed podcasters can translate expertise into stories that help listeners better understand the world around them.Episode Links:The Conversation WeeklyThe ConversationGemma Ware ProfileConnect with Us:Share Feedback & Ask Questions:
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[email protected]: @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00) - Introduction
(04:05) - What is The Conversation?
(05:51) - The Editing Process
(07:13) - From The Anthill to The Conversation Weekly
(11:14) - The “How did we get here?” structure
(13:27) - Turning current affairs into academic storytelling
(15:18) - Sustaining a weekly podcast
(16:43) - Helping academics communicate clearly
(20:04) - Building a global audio network
(22:18) - Podcasting, multimedia, and discoverability
(28:25) - Leaning into niche expertise
(31:02) - How long should the story be?
(31:51) - Closing reflections
(32:39) - Conclusion
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