How can a podcast use academic research to help us make sense of today’s news?Neil and Jen talk with Gemma Ware, head of audio at The Conversation UK and host/co-producer of The Conversation Weekly, about how the show brings academic expertise into the news cycle through narrative-produced audio. Gemma shares how The Conversation pairs academic rigour with journalistic flair, helping researchers explain complex ideas in a way that’s clear, accessible, and useful for a general audience.The conversation also digs into the craft behind the show: structuring episodes around the question “How did we get here?”, working with academics on mic, sustaining a weekly production schedule, and thinking strategically about multimedia, video, and discoverability. It’s a thoughtful look at how higher ed podcasters can translate expertise into stories that help listeners better understand the world around them.Episode Links:The Conversation WeeklyThe ConversationGemma Ware ProfileConnect with Us:Share Feedback & Ask Questions:
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[email protected]: @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00) - Introduction
(02:59) - What is The Conversation?
(04:45) - The Editing Process
(06:07) - From The Anthill to The Conversation Weekly
(10:08) - The “How did we get here?” structure
(12:21) - Turning current affairs into academic storytelling
(14:12) - Sustaining a weekly podcast
(15:37) - Helping academics communicate clearly
(18:58) - Building a global audio network
(21:12) - Podcasting, multimedia, and discoverability
(27:19) - Leaning into niche expertise
(29:56) - How long should the story be?
(30:45) - Closing reflections
(31:33) - Conclusion
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