A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting. <a href="https://www.linkedin.com/in/dee-patel444/">Dee Patel</a>, Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing <a href="https://knowledge.wharton.upenn.edu/">Knowledge at Wharton</a> brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, <a href="https://knowledge.wharton.upenn.edu/shows/ripple-effect/">Ripple Effect</a>, into a growing network featuring programs like <a href="https://knowledge.wharton.upenn.edu/shows/wharton-business-daily-podcast/">This Week in Business</a>, <a href="https://knowledge.wharton.upenn.edu/shows/marketing-matters/">Marketing Matters</a>, <a href="https://knowledge.wharton.upenn.edu/shows/moneyball-highlights/">Moneyball</a>, and <a href="https://knowledge.wharton.upenn.edu/where-ai-works-show/">Where AI Works</a>. With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom.Episode Links:<ul><li><a href="https://knowledge.wharton.upenn.edu/podcasts/#t=All&amp;layout=card">Podcasts - Knowledge at Wharton</a></li><li><a href="https://www.linkedin.com/in/dee-patel444/">Dee Patel | LinkedIn</a> </li></ul> Connect with Us<ul><li>Share Feedback &amp; Ask Questions: <a href="mailto:hello@continuingstudiespodcast.com">hello@continuingstudiespodcast.com</a></li><li>Learn More:<a href="https://www.continuingstudiespodcast.com/"> Continuing Studies Podcast</a></li><li>Follow:<a href="https://www.linkedin.com/showcase/97470907"> Continuing Studies LinkedIn Page</a></li><li>Join LinkedIn Group: <a href="https://www.linkedin.com/groups/14115712/">University Podcasters Network</a></li><li>Connect w/ Jen:<a href="https://www.linkedin.com/in/jenniferleejpodcreations/"> LinkedIn</a> or  jpodcreations@gmail.com </li><li>Connect w/ Neil: <a href="https://www.linkedin.com/in/namcphedran/"> LinkedIn</a> or neil@podiumpodcastco.com</li><li>Twitter: <a href="https://twitter.com/namcphedran"> @namcphedran</a> /<a href="https://twitter.com/podiumpodcastco"> @podiumpodcastco</a></li><li><a href="https://www.youtube.com/@continuingstudiespod">Youtube</a></li><li><a href="https://higheredpods.com/">HigherEdPods</a></li></ul> Chapters:<ul><li>(00:00) - Introduction</li>
<li>(05:00) - What Is Knowledge at Wharton?</li>
<li>(07:56) - Strategy Behind the Podcast Network</li>
<li>(10:47) - Podcasting as a Media Platform for Institutions</li>
<li>(14:14) - The Three Cs: Content, Commitment, Consistency</li>
<li>(17:31) - Creating a New Role &amp; Streamlined Workflow</li>
<li>(20:03) - The Five Podcasts in the Network</li>
<li>(22:17) - Legacy Shows and Faculty Hosts</li>
<li>(24:09) - Cross-Promotion Strategy &amp; Network Synergy</li>
<li>(27:24) - Leveraging Audiences &amp; Faculty Collaboration</li>
<li>(28:25) - Advice for Limited Resources &amp; Growing a Team</li>
<li>(31:53) - Partnering with Sponsors Like Accenture</li>
<li>(35:53) - Transitioning From SiriusXM to Podcast Platforms</li>
<li>(37:51) - Lessons on Audience Growth and Expectations</li>
<li>(39:58) - Conclusion</li>
</ul>

<description>
 &lt;p&gt;&lt;em&gt;A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/dee-patel444/"&gt;Dee Patel&lt;/a&gt;, Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing &lt;a href="https://knowledge.wharton.upenn.edu/"&gt;&lt;em&gt;Knowledge at Wharton&lt;/em&gt;&lt;/a&gt; brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, &lt;a href="https://knowledge.wharton.upenn.edu/shows/ripple-effect/"&gt;&lt;em&gt;Ripple Effect&lt;/em&gt;&lt;/a&gt;, into a growing network featuring programs like &lt;a href="https://knowledge.wharton.upenn.edu/shows/wharton-business-daily-podcast/"&gt;&lt;em&gt;This Week in Business&lt;/em&gt;&lt;/a&gt;, &lt;a href="https://knowledge.wharton.upenn.edu/shows/marketing-matters/"&gt;&lt;em&gt;Marketing Matters&lt;/em&gt;&lt;/a&gt;, &lt;a href="https://knowledge.wharton.upenn.edu/shows/moneyball-highlights/"&gt;&lt;em&gt;Moneyball&lt;/em&gt;&lt;/a&gt;, and &lt;a href="https://knowledge.wharton.upenn.edu/where-ai-works-show/"&gt;&lt;em&gt;Where AI Works&lt;/em&gt;&lt;/a&gt;. With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode Links:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://knowledge.wharton.upenn.edu/podcasts/#t=All&amp;amp;layout=card"&gt;Podcasts - Knowledge at Wharton&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/dee-patel444/"&gt;Dee Patel | LinkedIn&lt;/a&gt; &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Connect with Us&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Share Feedback &amp;amp; Ask Questions: &lt;a href="mailto:hello@continuingstudiespodcast.com"&gt;hello@continuingstudiespodcast.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Learn More:&lt;a href="https://www.continuingstudiespodcast.com/"&gt; Continuing Studies Podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Follow:&lt;a href="https://www.linkedin.com/showcase/97470907"&gt; Continuing Studies LinkedIn Page&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Join LinkedIn Group: &lt;a href="https://www.linkedin.com/groups/14115712/"&gt;University Podcasters Network&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Connect w/ Jen:&lt;a href="https://www.linkedin.com/in/jenniferleejpodcreations/"&gt; LinkedIn&lt;/a&gt; or  jpodcreations@gmail.com &lt;/li&gt;&lt;li&gt;Connect w/ Neil: &lt;a href="https://www.linkedin.com/in/namcphedran/"&gt; LinkedIn&lt;/a&gt; or neil@podiumpodcastco.com&lt;/li&gt;&lt;li&gt;Twitter: &lt;a href="https://twitter.com/namcphedran"&gt; @namcphedran&lt;/a&gt; /&lt;a href="https://twitter.com/podiumpodcastco"&gt; @podiumpodcastco&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.youtube.com/@continuingstudiespod"&gt;Youtube&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://higheredpods.com/"&gt;HigherEdPods&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;strong&gt;Chapters:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;(00:00) - Introduction&lt;/li&gt;
&lt;li&gt;(05:00) - What Is Knowledge at Wharton?&lt;/li&gt;
&lt;li&gt;(07:56) - Strategy Behind the Podcast Network&lt;/li&gt;
&lt;li&gt;(10:47) - Podcasting as a Media Platform for Institutions&lt;/li&gt;
&lt;li&gt;(14:14) - The Three Cs: Content, Commitment, Consistency&lt;/li&gt;
&lt;li&gt;(17:31) - Creating a New Role &amp;amp; Streamlined Workflow&lt;/li&gt;
&lt;li&gt;(20:03) - The Five Podcasts in the Network&lt;/li&gt;
&lt;li&gt;(22:17) - Legacy Shows and Faculty Hosts&lt;/li&gt;
&lt;li&gt;(24:09) - Cross-Promotion Strategy &amp;amp; Network Synergy&lt;/li&gt;
&lt;li&gt;(27:24) - Leveraging Audiences &amp;amp; Faculty Collaboration&lt;/li&gt;
&lt;li&gt;(28:25) - Advice for Limited Resources &amp;amp; Growing a Team&lt;/li&gt;
&lt;li&gt;(31:53) - Partnering with Sponsors Like Accenture&lt;/li&gt;
&lt;li&gt;(35:53) - Transitioning From SiriusXM to Podcast Platforms&lt;/li&gt;
&lt;li&gt;(37:51) - Lessons on Audience Growth and Expectations&lt;/li&gt;
&lt;li&gt;(39:58) - Conclusion&lt;/li&gt;
&lt;/ul&gt;
 </description>

Continuing Studies: Higher Ed Podcasting

Wharton’s Next Chapter: Extending Reach Through a Strategic Podcast Network

Wharton’s Next Chapter: Extending Reach Through a Strategic Podcast Network

Description