The Community Exchange Podcast by OpenWeb

On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:

• Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian
• Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification
• Why attention—not impressions—is the scarcest resource in today’s media ecosystem
• How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics
• The disruptive impact of AI on brand safety, verification, and the contextual value of content
• How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it
• Why context, data, and content remain critical assets in an AI-first world
• The future of publishing, personalization, and community in a zero-click environment

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:

• Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainment
• The role of strategy, mission clarity, and organizational design in navigating change and growth
• How the BBC translates brand value into measurable outcomes for both audiences and advertisers
• Why prioritizing the end user is critical in building loyalty, trust, and long-term engagement
• The disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media models
• The need for publishers and AI companies to establish new frameworks for data use, content value, and accountability
• Why community, storytelling, and brand ecosystems are key to sustainable audience relationships
• Her outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovation

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:

• Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days
• Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content
• The challenges of platform dependency and what publishers can learn from the “Facebook era”
• How affiliate and commerce revenue models evolved into major drivers for digital media
• The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics
• Why attribution, data access, and payment marketplaces will define publisher–AI relationships
• The role of community, creators, and brand-owned platforms in building sustainable engagement
• What the next generation of publishing innovation may look like, from apps to the “agentic web”

And more.

On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.

In our discussion, MSG and Tatyana discuss:

• Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom
• Lessons from building customer-centric innovation at scale, including launching Small Business Saturday
• The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers
• How content, data, and SEO can serve as strategic growth engines for any business
• The role of community and trust in building enduring consumer relationships
• Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities
• The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery
• Why the future of marketing and publishing depends on trust, transparency, and proactive planning

And more.