The Community Exchange Podcast by OpenWeb

On this episode of The Community Exchange Podcast, we welcome David Rowley, VP of Revenue Technology at News Corp. In our discussion, MSG and David cover:

• His unlikely journey from artist to media and tech executive
• Consolidation within ad tech and publishing
• The need for publisher alignment to tackle current challenges
• The emergence of new ad servers
• Competing with the walled gardens for advertising dollars
• The interdependence between journalism and advertising
• Building thriving business operations teams

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

About OpenWeb:

OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month.

On this episode of The Community Exchange Podcast, we welcome Andrew Q Kraft, the former President and COO of The Arena Group, currently on a listening tour working to diagnose the media industry’s needs, connect key players, and help chart the future of the industry. In their discussion, MSG and Andrew cover:

• Diagnosing media’s needs by listening to over 200 media professionals
• Gen AI’s role in editorial and content creation
• The definition of curation in media and publishing
• His journey to where he is today

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

About OpenWeb:

OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month.

On this episode of The Community Exchange Podcast, we welcome Andrew Casale, President and CEO at Index Exchange. In our discussion, MSG and Andrew discuss:

• Andrew’s journey building Index Exchange
• How publishers can navigate the loss of signals by becoming a destination
• The current state of measurement and attribution in publishing and CTV
• How curation can help publishers increase CPMs
• Index Exchange’s biggest strategic initiatives for 2025

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

About OpenWeb:

OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month.

Could separating buy and sell at Google drive innovation in adtech?

On this episode of The Community Exchange Podcast, we welcome Paul Bannister, Chief Strategy Officer at Raptive to dig into that and more, including:

• Adtech at the dawn of programmatic
• Generative AI’s role in changing news and information consumption habits
• The effect of declining search traffic on lifestyle publishers
• Building and maintaining a remote company
• Combining your passions to forge a unique career path.

And more.

About OpenWeb:

OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month.

On this episode of The Community Exchange Podcast, we welcome Larry Allen, VP & GM of Data and Addressable Enablement at Comcast.

In our discussion, MSG and Larry cover:

• Improvements and advancements in measurement and attribution
• The changes coming to CTV in the next 5 years
• How to use AI to optimize ad placement
• Comcast’s role in delivering great viewing experiences for users during major events like the 2024 Olympics
• The strategies behind Amazon and Hulu’s successful advertising activities
• The importance of data and signals in improving CTV experiences
• Stories from their time together at Tacoda

And more.

About OpenWeb:

OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million active users each month.