Ad Analytics by the Second with Yahoo’s Gabriel DeWitt
MAR 4, 202545 MIN
Ad Analytics by the Second with Yahoo’s Gabriel DeWitt
MAR 4, 202545 MIN
Description
<p>In this episode of The Community Exchange Podcast, we welcome Gabriel DeWitt, Head of Monetization at Yahoo.<br />In our discussion, MSG and Gabriel cover:<br /></p><ul> <li>Gabriel’s journey from software engineering to ad tech leadership<br /></li> <li>Digital advertising's evolution from direct sales to programmatic<br /></li> <li>Header bidding's rise and its impact on the open internet<br /></li> <li>Challenges of monetization, privacy regulations, and the cookie collapse<br /></li> <li>The ongoing battle between the open internet and walled gardens<br /></li> <li>Yahoo's role in shaping the future of digital advertising<br /></li> <li>The impact of AI and automation on ad tech and monetization strategies<br /></li> <li>How publishers can adapt to a post-cookie world<br /></li> <li>The future of identity and targeting in a privacy-first landscape<br /></li></ul><p>And more.<br />New episodes of The Community Exchange Podcast are released each week. </p><p>Subscribe wherever you listen to podcasts to get the latest right in your feed.<br /></p>