<p>On this episode of The Community Exchange Podcast, we welcome Marc Guldimann, Founder and CEO of Adelaide.</p><p>In our discussion, MSG and Marc discuss:</p><ul><li>Mark’s path from decision science and wireless startups into adtech entrepreneurship</li><li>How years of experimentation shaped his thinking on attention and media measurement</li><li>Why attention matters in advertising — and where it can go wrong</li><li>The idea behind AU and measuring media quality, not just impressions</li><li>How broken metrics created bad incentives across digital advertising</li><li>How broken incentives, “lemon markets,” and cost-plus buying have pushed digital advertising into a race to the bottom</li><li>Why publishers, agencies, DSPs, and SSPs all need a better common language for quality</li><li>How AI may hurt low-quality content but strengthen quality publishing</li><li>Moving from impressions and viewability toward a more durable media-wide currency</li></ul><p>And more. </p>