<p>On this episode of The Community Exchange Podcast, we welcome Mike O'Sullivan, Co-Founder and CEO at Sincera. In our discussion MSG and Mike cover:</p><ul> <li>Mike O’Sullivan’s journey from Microsoft to founding Sincera</li> <li>The evolution of programmatic advertising and ad tech</li> <li>Challenges in reporting, transparency, and data management</li> <li>Google’s antitrust cases and its impact on the ad tech ecosystem</li> <li>Unlocking hidden revenue and optimizing publisher monetization</li> <li>The role of first-party data in ad sales and strategy</li> <li>Gaining control over the publisher tech stack and supply chain</li> <li>The future of publishing: mixed media and investing in editorial talent</li></ul><p>And more.</p><p>New episodes of The Community Exchange Podcast are released each week. </p><p>Subscribe wherever you listen to podcasts to get the latest right in your feed.</p>
