<p>On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:<br></p><ul><li>Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainment</li><li>The role of strategy, mission clarity, and organizational design in navigating change and growth</li><li>How the BBC translates brand value into measurable outcomes for both audiences and advertisers</li><li>Why prioritizing the end user is critical in building loyalty, trust, and long-term engagement</li><li>The disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media models</li><li>The need for publishers and AI companies to establish new frameworks for data use, content value, and accountability</li><li>Why community, storytelling, and brand ecosystems are key to sustainable audience relationships</li><li>Her outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovation</li></ul><p>And more.</p><p>New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.</p>
