<p>On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:</p><ul><li>Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days</li><li>Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content</li><li>The challenges of platform dependency and what publishers can learn from the “Facebook era”</li><li>How affiliate and commerce revenue models evolved into major drivers for digital media</li><li>The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics</li><li>Why attribution, data access, and payment marketplaces will define publisher–AI relationships</li><li>The role of community, creators, and brand-owned platforms in building sustainable engagement</li><li>What the next generation of publishing innovation may look like, from apps to the “agentic web” </li></ul><p>And more.</p>

The Community Exchange Podcast by OpenWeb

OpenWeb

Platform Evolution & Content Strategy in the age of AI with Ken Blom

SEP 30, 202543 MIN
The Community Exchange Podcast by OpenWeb

Platform Evolution & Content Strategy in the age of AI with Ken Blom

SEP 30, 202543 MIN

Description

<p>On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:</p><ul><li>Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days</li><li>Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content</li><li>The challenges of platform dependency and what publishers can learn from the “Facebook era”</li><li>How affiliate and commerce revenue models evolved into major drivers for digital media</li><li>The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics</li><li>Why attribution, data access, and payment marketplaces will define publisher–AI relationships</li><li>The role of community, creators, and brand-owned platforms in building sustainable engagement</li><li>What the next generation of publishing innovation may look like, from apps to the “agentic web” </li></ul><p>And more.</p>