<p>On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:</p><p><br /></p><ul><li>Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian</li><li>Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification</li><li>Why attention—not impressions—is the scarcest resource in today’s media ecosystem</li><li>How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics</li><li>The disruptive impact of AI on brand safety, verification, and the contextual value of content</li><li>How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it</li><li>Why context, data, and content remain critical assets in an AI-first world</li><li>The future of publishing, personalization, and community in a zero-click environment</li></ul><p>And more.</p><p>New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.</p>

The Community Exchange Podcast by OpenWeb

OpenWeb

Quality Over Clicks: The Future of Media with Jonah Goodhart

OCT 21, 202545 MIN
The Community Exchange Podcast by OpenWeb

Quality Over Clicks: The Future of Media with Jonah Goodhart

OCT 21, 202545 MIN

Description

<p>On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:</p><p><br /></p><ul><li>Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian</li><li>Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification</li><li>Why attention—not impressions—is the scarcest resource in today’s media ecosystem</li><li>How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics</li><li>The disruptive impact of AI on brand safety, verification, and the contextual value of content</li><li>How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it</li><li>Why context, data, and content remain critical assets in an AI-first world</li><li>The future of publishing, personalization, and community in a zero-click environment</li></ul><p>And more.</p><p>New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.</p>