<description>&lt;p&gt;On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.&lt;/p&gt;&lt;p&gt;In our discussion, MSG and Tatyana discuss:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom&lt;/li&gt;&lt;li&gt;Lessons from building customer-centric innovation at scale, including launching Small Business Saturday&lt;/li&gt;&lt;li&gt;The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers&lt;/li&gt;&lt;li&gt;How content, data, and SEO can serve as strategic growth engines for any business&lt;/li&gt;&lt;li&gt;The role of community and trust in building enduring consumer relationships&lt;/li&gt;&lt;li&gt;Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities&lt;/li&gt;&lt;li&gt;The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery&lt;/li&gt;&lt;li&gt;Why the future of marketing and publishing depends on trust, transparency, and proactive planning&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;And more.&lt;/p&gt;
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On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.In our discussion, MSG and Tatyana discuss:<ul><li>Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom</li><li>Lessons from building customer-centric innovation at scale, including launching Small Business Saturday</li><li>The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers</li><li>How content, data, and SEO can serve as strategic growth engines for any business</li><li>The role of community and trust in building enduring consumer relationships</li><li>Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities</li><li>The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery</li><li>Why the future of marketing and publishing depends on trust, transparency, and proactive planning</li></ul>And more.

The Community Exchange Podcast by OpenWeb

The CEO Who Thinks Like a Marketer with Tatyana Zlotsky

The CEO Who Thinks Like a Marketer with Tatyana Zlotsky

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