Are you focusing on the right data in your Teachers Pay Teachers (TPT) store, or are you guessing your way to growth?In this episode, Lindsay sits down with Jarrett Vaucher from Your Data Playbook to break down exactly how teacher sellers can use data to make smarter decisions and scale their businesses. If you’ve ever felt overwhelmed by your dashboard or unsure what metrics actually matter, this conversation simplifies everything.Jarrett walks us through the customer journey, from getting discovered to making the sale, and shows how small, strategic changes can lead to big results. You’ll also hear how top sellers think differently, what data actually drives revenue, and how tools like Your Data Playbook remove the guesswork so you can focus on what moves the needle.Key Discussion Points:[00:00:41] What to Expect from Data-Driven GrowthWhy understanding your data is the key to scaling your Teachers Pay Teachers (TPT) store and making smarter business decisions.[00:01:41] How Your Data Playbook Was CreatedJarrett shares how his background in analytics and his wife’s Teachers Pay Teachers (TPT) store led to building a tool for sellers.[00:03:41] Why the TPT Dashboard Isn’t EnoughThe limitations of Teachers Pay Teachers’ (TPT's) native data and why sellers struggle to interpret what’s actually working.[00:05:41] Understanding the Customer FunnelA breakdown of the full buyer journey, from discovery to purchase, and why each stage matters.[00:06:41] Discoverability and Keyword StrategyWhy showing up in search is everything and how ranking on page one impacts your sales.[00:08:41] Stopping the Scroll with CoversHow your product cover influences clicks and what makes a listing stand out in a crowded market.[00:09:41] The Role of Previews in ConversionWhy previews are one of the most important factors in converting buyers and building trust.[00:10:41] Are Video Previews Worth It?The pros and cons of video previews and why static previews often perform better.[00:13:41] The Conversion Phase ExplainedHow to build confidence with buyers and increase purchases through strong previews and social proof.[00:14:41] What Data Points to Track FirstThe most important metrics to focus on if you’re making under $500 per month.[00:16:41] Why SEO Should Come Before Product CreationHow to use search data to validate demand before you spend time creating resources.[00:19:41] The Three Growth LeversTraffic, conversion rate, and pricing, and how each one impacts your revenue.[00:21:41] How to Improve Low-Converting ProductsHow to identify weak products and what to tweak first to boost performance.[00:22:41] Pricing Myths That Hold Sellers BackWhy sellers are afraid to raise prices and how testing pricing can increase profits.[00:24:41] Inside Your Data PlaybookAn overview of the platform and how it provides actionable recommendations for growth.[00:26:41] The Product Change Tracker ExplainedHow to know if your changes actually worked and how much revenue they can generate.[00:28:41] Creating a Weekly Optimization PlanHow small, consistent updates can lead to meaningful growth over time.[00:30:41] SEO Tools for New SellersWhy SEO tools are the best starting point and how to use them to find product ideas.[00:31:41] What Top Sellers Do DifferentlyWhy the biggest difference is simply more page views and diversified traffic sources.[00:33:41] Can New Sellers Still Succeed?How newer products can still rank and why fresh reviews matter more than old ones.[00:36:41] Scaling Beyond Teachers Pay Teachers (TPT) TrafficHow adding email lists and other channels helps sellers grow faster.[00:38:41] Why Email Lists Matter MostThe importance of owning your audience and why email outperforms social media.[00:41:41] How AI Is Changing Teachers Pay Teachers (TPT) BusinessesHow AI speeds up creation and optimization while still requiring your expertise.[00:44:41] Thinking Like a Business OwnerWhy shifting your mindset is essential for long-term success on Teachers Pay Teachers (TPT).[00:46:41] A Generosity MomentJarrett shares how his family gives back both in business and in their local community.Your Data Playbook: https://www.yourdataplaybook.comFree Audit: https://www.yourdataplaybook.com/free-store-auditConnect further:Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.