The secret to building a content machine that reaches millions, all without spending a dime on ads? According to Ryan Holiday, it starts with making content people actually want to consume. In this live interview from Austin, Texas, Ryan pulls back the curtain on how Daily Stoic went from an obscure philosophy discussed only in academia to a global phenomenon. From cultivating an audience one platform at a time to transforming a single piece of content into a multi-platform strategy, discover the counterintuitive lessons from a master of timeless ideas and modern media. This isn't just about stoicism; it's a masterclass in building a resilient, impactful career designed to stand the test of time.Timestamps:00:00 Building a timeless content machine02:17 Why ditch every ad and pivot to content?06:07 The power of algorithms and meeting your audience where they are08:27 Creating content you genuinely want to make10:49 The Marathon video and turning experiences into content13:26 Crafting a content flywheel that actually works16:46 How a team translates one piece of content across mediums20:09 What is a "pseudo event" and why do you need one?24:21 From ghost town to content goldmine28:47 Expanding your "set" beyond the studio32:50 The value of "certification" in content creation34:54 Lessons from Ghost Town Living's organic growth39:46 How content creation impacts your life and thinking42:36 Embracing different mediums, no matter your personal preference45:11 Writing as a lagging indicator of deep work and research47:53 Why AI can't replace the human touch in deep work51:38 The process behind "Conspiracy": a narrative nonfiction deep dive55:08 Parenting for wisdom: cultivating curiosity and deep dives1:01:11 Navigating demand when starting out1:05:06 Balancing art and commerce for long-term impact1:08:52 The freedom of a profitable business1:11:58 The ongoing challenge of disciplineIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Ryan:Website: https://ryanholiday.netX: https://twitter.com/ryanholidayInstagram: https://www.instagram.com/ryanholidayLinkedIn: https://www.linkedin.com/in/ryanholidayDaily Stoic: https://dailystoic.comThe Painted Porch: https://paintedporch.comFeatured in this episode:Kit: https://www.kit.comThe Painted Porch: https://www.paintedporcomDaily Stoic: https://dailystoic.comDaily Dad: https://dailydad.comBackroad Ventures: https://www.backroad.coGhost Town Living: https://www.youtube.com/@GhostTownLivingKit Studios: https://kit.com/studiosHighlights:02:04 - From ads to in-house content creation07:03 - People finding Ryan through the "algorithm" for free12:25 - How one experience creates multiple content assets20:51 - How a tuna recipe went viral for Matthew McConaughey31:00 - The art of "certification" and making real life content come alive46:57 - Why physical note cards are crucial for deep work1:07:56 - Profit as permission to create more art