Unknown to Known presented by (ON CAM) Ready

What does it really take to become a trusted expert in today’s media landscape — without pitching, self-promoting, or chasing trends?In this episode of Unknown to Known, host Jamie Maglietta sits down with Dr. Lina AbiRafeh, a global women’s rights leader, author, and TEDx speaker whose work has appeared on CNN, Good Morning America, and international stages.Dr. AbiRafeh shares how she built credibility and visibility organically — by writing clearly, speaking with conviction, and showing up consistently — not by chasing headlines.In this conversation, you’ll learn:How experts attract media attention without pitchingWhy clarity matters more than credentials on cameraHow to prepare for live interviews with confidenceThe role writing plays in long-term visibilityWhy courage often shows up in small, quiet momentsHow to stay grounded when your work becomes publicThis episode is a must-listen for experts, academics, nonprofit leaders, authors, and professionals who want to share their work publicly — with integrity, confidence, and purpose.If you’re navigating visibility, reinvention, or the pressure to “show up,” this conversation will remind you that becoming known starts with being clear about who you are and what you stand for.Resources:Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

In this episode of Unknown to Known, host Jamie Maglietta sits down with strategist and former CNN colleague Shannon McKinstrie to break down how showing up consistently on social media led to a national media moment on Inside Edition.Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presence on Instagram to using LinkedIn for thought leadership, this conversation is packed with practical insight for professionals who want to attract clients, press, and speaking opportunities.🎙️ In this conversation, you’ll learn:How producers discover experts through social mediaWhy authenticity matters more than ever in the AI ageHow Shannon built community instead of chasing viralityWhat imposter syndrome looks like after you land pressHow to position yourself for media, clients, and stagesIf you’re a consultant, executive, creator, or expert wondering how to become more visible — this episode shows what happens when you show up before you’re asked.🔔 Subscribe for weekly conversations on visibility, confidence, and becoming a reliable on-camera source.Connect with Shannon:Podcast: https://shannonmckinstrie.com/good-content-podcastWebsite: https://shannonmckinstrie.com/Instagram: https://www.instagram.com/shannonmckinstrie/?hl=enConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

Danny Cevallos: From Local Attorney to National TV Legal Analyst (NBC News)Danny Cevallos, NBC News legal analyst and practicing attorney, joins Jamie Maglietta on Unknown to Known to share how he went from a small Philadelphia law firm to becoming a trusted voice on national television.In this candid—and often funny—conversation, Danny breaks down how he built a media career with:No famous last nameNo formal media trainingNo “perfect” résuméJust preparation, persistence, and a willingness to raise his hand.How one local TV appearance changed Danny’s career trajectoryWhy he calls live television “nerd skydiving”What actually makes an expert bookable (from a producer’s POV)Why being bad at first is part of the processHow passion and credibility outperform pedigree in mediaIf you’ve ever wanted to become a guest expert, appear on camera, or pitch your expertise to producers, this episode is a practical roadmap to getting started—and sticking with it.🌐 Website: https://www.dannycevallos.com💼 LinkedIn: https://www.linkedin.com/in/dannycevallos/🐦 X (Twitter): https://x.com/CevallosLaw🎙 About the ShowUnknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

Carol Costello on Courage, Career, and the Future of JournalismFrom the CNN anchor desk to true-crime storytelling, Carol Costello joins Jamie Maglietta for a raw, revealing conversation about courage, reinvention, and what comes next for journalism.In this episode of Unknown to Known, Carol opens up about:What inspired her to launch Carol Costello Presents: The God HookHow to produce deeply researched, ethical true-crime stories that honor victimsWhat it really takes to show up on camera with courage—especially when life gets hardWhy trust, not trends, is the foundation of long-term media credibilityHow she’s helping shape the next generation of journalists at Loyola Marymount UniversityJamie and Carol also dive into:The shift from legacy television to podcasts, YouTube, and SubstackHow journalists and experts can become reliable on-camera sourcesOvercoming perfectionism and fear in today’s creator-driven media landscapeIf you’ve ever wondered how to stay relevant, show up authentically, and lead with courage in a changing media world—this episode is for you.00:00 – Bring Your Courage01:00 – From CNN to True Crime04:00 – Producing Ethical Crime Stories08:00 – The Challenge of Monetizing Podcasts10:00 – Rebranding and Building on YouTube14:00 – Finding Confidence on Camera17:00 – Listening Like a Journalist22:00 – Becoming a Reliable Source25:00 – Teaching Journalism in 202531:00 – The Future of News & the Substack Shift40:00 – When Life Interrupts Work54:00 – Dipping to Black & Reinvention56:00 – Final Thoughts on CourageWebsite: https://carolcostellopresents.comPodcast: Carol Costello Presents: The God Hook (Ohio Craigslist Killer)🎧 https://apple.co/3XyNE6w🎙 About the ShowUnknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose. Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

If you’ve been sitting on a book idea — this is your sign to start.In this bonus Greenroom Pep Talk, New York Times bestselling ghostwriter Amelia Forczak shares encouragement and practical wisdom for authors who want to finish their book in 2026 and use it to transform their career in 2027.✨ What you’ll take away:* How to turn fear into fuel* Why clarity beats creativity when you’re starting out* The importance of getting help and building a writing rhythm* How your book can become your most powerful personal branding tool🎧 Watch or listen for a quick mindset reset before your next writing session.🪶 Guest: Amelia Forczak, Founder of Pithy Wordsmithery🎙 Host: Jamie Maglietta, (ON CAM) Ready & Unknown to Known#GreenroomPepTalk #BookWritingTips #MindsetShift #AuthorMotivation #ThoughtLeadership #PersonalBranding #VisibilityStrategy #OnCameraReadyThanks for reading (ON CAM) Ready Media! This post is public so feel free to share it. Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe