Unknown to Known presented by (ON CAM) Ready
Unknown to Known presented by (ON CAM) Ready

Unknown to Known presented by (ON CAM) Ready

Jamie Maglietta

Overview
Episodes

Details

I spent years producing history in the making—big stories, breaking news, unforgettable moments. But in my own life, I "dipped to black." I wasn't producing the life I dreamed of. That wake-up call pushed me to step in front of the camera instead of just behind it. Now I help leaders, authors, and experts do the same: claim their presence, share their voice, and produce the life they actually want. On Unknown to Known, I talk with anchors, reporters, and on-camera personalities to reveal how they built presence, power, and purpose in front of the lens. I'm Jamie Maglietta, and this is the show where unknown voices become unforgettable. oncamready.substack.com

Recent Episodes

How to Become a High-Demand Podcast Guest (w/ Alex Sanfilippo, Founder of PodMatch) | Unknown to Known | S2 Ep. 27
DEC 16, 2025
How to Become a High-Demand Podcast Guest (w/ Alex Sanfilippo, Founder of PodMatch) | Unknown to Known | S2 Ep. 27
<p><strong>How do you become the expert podcast hosts actually want? How do you get booked more, show up confidently on camera, and grow your visibility on YouTube and podcast platforms?</strong></p><p>In this episode of <em>Unknown to Known</em>, I sit down with <strong>Alex Sanfilippo</strong>, founder of <strong>PodMatch</strong>, to break down the mindset, practical steps, and strategy experts need if they want to stand out in today’s creator and podcasting economy.</p><p>We cover:• How to become a high-value podcast guest• What hosts actually look for before booking you• Why your “why” and POV matter more than anything• How to prepare for any interview• The role YouTube now plays in podcast discovery• How to stay consistent without burning out• How experts can strategically show up online to attract opportunities</p><p>This episode is perfect for authors, speakers, executives, and high-stakes communicators who want to become <em>seen</em>, <em>known</em>, and <em>in demand</em>.</p><p><strong>Guest:</strong>• PodMatch — <a target="_blank" href="https://podmatch.com">https://podmatch.com</a>• Alex on LinkedIn — <a target="_blank" href="https://www.linkedin.com/in/alexsanfilippo/">https://www.linkedin.com/in/alexsanfilippo/</a>• Podcasting Made Simple — <a target="_blank" href="https://podcasts.apple.com/us/podcast/podcasting-made-simple/id1511290463">https://podcasts.apple.com/us/podcast/podcasting-made-simple/id1511290463</a></p><p>Jamie's Links:</p><p><strong>Website & Visibility Program:</strong>Visibility Program: <a target="_blank" href="https://www.oncamready.com/"><strong>https://www.oncamready.com/</strong></a></p><p><strong>YouTube Channels:</strong></p><p>Main Channel (ON CAM Ready Media): <a target="_blank" href="https://www.youtube.com/@oncamready"><strong>https://www.youtube.com/@oncamready</strong></a></p><p><strong>Podcast Links:</strong>Apple Podcasts: <a target="_blank" href="https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005">https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005</a></p><p>Spotify:  <a target="_blank" href="https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578">https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578</a></p><p>Think Like a Producer:  <a target="_blank" href="https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW">https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW</a></p><p><strong>Free Resources:</strong>(ON CAM) Ready: Checklist: <a target="_blank" href="https://www.oncamready.com/waitlist">https://www.oncamready.com/waitlist</a> </p><p><strong>Substack:</strong>The Scroll Newsletter: <a target="_blank" href="https://oncamready.substack.com"><strong>https://oncamready.substack.com</strong></a></p><p><strong>Riverside Link (Affiliate):</strong>Record your content with Riverside:  <a target="_blank" href="https://riverside.sjv.io/09VWrE">https://riverside.sjv.io/09VWrE</a></p><p>Discount Code: OCR15</p><p><strong>Connect with Jamie:</strong></p><p>Instagram: <a target="_blank" href="https://www.instagram.com/jamie_maglietta/">https://www.instagram.com/jamie_maglietta/</a></p><p>Show Clips: <a target="_blank" href="https://www.instagram.com/get_oncamready/">https://www.instagram.com/get_oncamready/</a></p><p>Linkedin: <a target="_blank" href="https://www.linkedin.com/in/jamie-maglietta/">https://www.linkedin.com/in/jamie-maglietta/</a></p><p></p><p></p> <br/><br/>Get full access to (ON CAM) Ready Media at <a href="https://oncamready.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">oncamready.substack.com/subscribe</a>
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35 MIN
How Owning Your Story Can Be the Answer to Gaining True Growth | Unknown to Known | S2 Ep. 26
DEC 9, 2025
How Owning Your Story Can Be the Answer to Gaining True Growth | Unknown to Known | S2 Ep. 26
<p>In this powerful episode of Unknown to Known, Jamie Maglietta sits down with speaker, coach, and entrepreneur Barb Betts, who opens up about her journey to authenticity — from childhood bullying and hair loss to becoming a confident keynote speaker and business leader. Barb shares how she learned to be known to herself before becoming known to others, the frameworks that guide her message on authentic confidence, and how embracing vulnerability transformed her life and brand. </p><p></p><p>You’ll learn:</p><p>* The difference between fitting in and truly belonging</p><p>* How to define authenticity (and what it’s not)</p><p>* The “Authentic Confidence Formula” — Barb’s 3-step framework</p><p>* Why human connection is the true key to success</p><p>* How to merge personal and professional branding</p><p>💬 Subscribe for more inspiring conversations with experts and creators on the journey from Unknown to Known.📘 Learn more about Barb Betts: https://www.barbbetts.comConnect with her on instagram and LinkedIn at: <a target="_blank" href="https://www.instagram.com/barbbetts/">https://www.instagram.com/barbbetts/ </a><a target="_blank" href="https://www.linkedin.com/in/barbbetts/">https://www.linkedin.com/in/barbbetts/</a>Chapters:00:00 Intro — Building authentic relationships01:00 Meet Barb Betts02:00 From real estate to keynote speaker05:00 Defining “being known” — starting with yourself07:00 Hair loss, Port Wine stain, and the courage to show up09:00 Learning to unmask and embrace authenticity12:00 The “dip to black” moment that changed everything15:00 Confidence through vulnerability16:00 What authenticity really means19:00 The Authentic Confidence Formula: Stop hiding, reframe comparison, embrace self-doubt22:00 How to measure your own authenticity23:00 Building your personal brand — listener question with Jackie26:00 Relationships as your superpower28:00 Barb’s new book and the power of human connection30:00 Publishing tips for aspiring authors31:00 Advice for anyone struggling to show up authentically33:00 Daily habits and micro shifts toward confidence35:00 Final question: “Who are you and what do you do?”Special Thanks to Jackie for submitting a question.To submit a question to the show email [email protected] Connect with Jackie: Idea Citizen Live Events: <a target="_blank" href="https://www.linkedin.com/company/idea-citizen/events/?viewAsMember=true">https://www.linkedin.com/company/idea-citizen/events/?viewAsMember=true</a> </p><p>LinkedIn Group: <a target="_blank" href="https://www.linkedin.com/groups/138801/">https://www.linkedin.com/groups/138801/</a>YouTube: <a target="_blank" href="https://www.youtube.com/@IdeaCitizen">https://www.youtube.com/@IdeaCitizen</a></p> <br/><br/>Get full access to (ON CAM) Ready Media at <a href="https://oncamready.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">oncamready.substack.com/subscribe</a>
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36 MIN
The Creator Burnout Crisis Nobody Is Addressing | TV's Shira Lazar | Unknown to Known | S2 Ep. 25
DEC 2, 2025
The Creator Burnout Crisis Nobody Is Addressing | TV's Shira Lazar | Unknown to Known | S2 Ep. 25
<p><em>Shira Lazar on Creator Burnout, Mental Health, and Sustainable On-Camera Confidence</em></p><p>Emmy-nominated host <strong>Shira Lazar</strong> joins <em>Unknown to Known</em> to unpack the truth behind the creator economy — burnout, performance anxiety, financial instability, and the mental strain of being constantly online. Shira shares insights from the first benchmark <em>Creator Mental Health Study</em> and practical guidance for professionals who want to show up confidently without burning out.</p><p>We cover:• The 62% burnout rate among creators• Why creators are the “digital gig workers” of today• How performance culture impacts self-worth• What it takes to be sustainably “on-camera ready”• How experts and high-stakes communicators can stay visible <em>and</em> well• The importance of community for creative longevity• Why mental health must be prioritized in the future of content creation</p><p>If you’re an author, expert, executive, or high-stakes communicator looking to leverage your expertise online, this episode will help you show up with clarity, confidence, and purpose.</p><p><strong>Guest links:</strong><a target="_blank" href="http://shiralazar.com">shiralazar.com</a><a target="_blank" href="http://creators4mentalhealth.com">creators4mentalhealth.com</a>The AI Download Podcast – <a target="_blank" href="https://www.youtube.com/@ShiraLazar/podcasts">https://www.youtube.com/@ShiraLazar/podcasts</a></p><p><strong>Website & Visibility Program:</strong>Visibility Program: <a target="_blank" href="https://www.oncamready.com/"><strong>https://www.oncamready.com/</strong></a></p><p><strong>YouTube Channels:</strong></p><p>Main Channel (ON CAM Ready Media): <a target="_blank" href="https://www.youtube.com/@oncamready"><strong>https://www.youtube.com/@oncamready</strong></a></p><p><strong>Podcast Links:</strong>Apple Podcasts: <a target="_blank" href="https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005">https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005</a></p><p>Spotify:  <a target="_blank" href="https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578">https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578</a></p><p>Think Like a Producer:  <a target="_blank" href="https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW">https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW</a></p><p><strong>Free Resources:</strong>(ON CAM) Ready: Checklist: <a target="_blank" href="https://www.oncamready.com/waitlist">https://www.oncamready.com/waitlist</a> </p><p><strong>Substack:</strong>The Scroll Newsletter: <a target="_blank" href="https://oncamready.substack.com"><strong>https://oncamready.substack.com</strong></a></p><p><strong>Riverside Link (Affiliate):</strong>Record your content with Riverside:  <a target="_blank" href="https://riverside.sjv.io/09VWrE">https://riverside.sjv.io/09VWrE</a></p><p>Discount Code: OCR15</p><p><strong>Connect with Jamie:</strong></p><p>Instagram: <a target="_blank" href="https://www.instagram.com/jamie_maglietta/">https://www.instagram.com/jamie_maglietta/</a></p><p>Show Clips: <a target="_blank" href="https://www.instagram.com/get_oncamready/">https://www.instagram.com/get_oncamready/</a></p><p>Linkedin: <a target="_blank" href="https://www.linkedin.com/in/jamie-maglietta/">https://www.linkedin.com/in/jamie-maglietta/</a></p><p></p><p></p><p></p> <br/><br/>Get full access to (ON CAM) Ready Media at <a href="https://oncamready.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">oncamready.substack.com/subscribe</a>
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47 MIN
How to Become a Reliable Source in the Algorithm Era | Sara Fischer (Axios & CNN) | Unknown to Known | S2 Ep. 24
NOV 24, 2025
How to Become a Reliable Source in the Algorithm Era | Sara Fischer (Axios & CNN) | Unknown to Known | S2 Ep. 24
<p>In this episode of <em>Unknown to Known</em>, host <strong>Jamie Maglietta</strong>—former CNN and FOX News producer—talks with <strong>Sara Fischer</strong>, Axios’ Media Correspondent and CNN Media Analyst, to discuss how the ground beneath the media has shifted.</p><p>Streaming has officially surpassed broadcast and cable combined, YouTube is the largest TV network in America, and experts who once relied on traditional outlets now have to think like producers to stay visible and credible.</p><p>Sara shares her journey from <em>Reliable Sources</em> to Axios, her on-camera evolution, and her advice for anyone looking to become a trusted source in today’s algorithm-driven world.</p><p>📧 Subscribe to Sara’s <em>Axios Media Trends</em> newsletter: <a target="_blank" href="https://www.axios.com/signup/media-trends">https://www.axios.com/signup/media-trends</a>💻 Learn how to build your on-camera confidence: <a target="_blank" href="https://www.oncamready.com">oncamready.com</a></p><p>BONUS: Listen or watch tutorials on how to think like a producer in this new age check out the companion podcast: Think Like a Producer with Jamie Maglietta.</p><p>Chapters:</p><p>00:00 – Introduction00:27 – The Media Landscape Has Officially Shifted01:00 – Streaming and YouTube’s Rise as the New “TV”02:11 – Guest Introduction: Sarah Fischer, Axios Media Correspondent03:00 – How to Build Confidence as an On-Camera Expert04:00 – Becoming a Reliable Source for Reporters05:30 – From Sales to Journalism: Sarah’s Career Path07:00 – Producing for the Algorithm Without Losing Credibility08:20 – Why Preparation Matters in On-Camera Moments10:07 – Riverside & Firmoo Shoutouts11:18 – Personal Brands vs. Media Institutions13:10 – Traditional Media Still Matters—Here’s Why14:21 – How to Pitch Yourself as an Expert15:55 – The Power of Online Presence & Searchability17:20 – Why Academic Experts Stand Out in the Media18:25 – Sarah’s On-Camera Preparation Routine19:22 – Why Saying “No” Protects Your Reputation19:44 – The 30-Second “Who Are You?” Challenge</p><p><a target="_blank" href="https://www.youtube.com/playlist?list=PL5w84zVVaquCxOAWgMTqIPm32aNa-1Qw-">https://www.youtube.com/playlist?list=PL5w84zVVaquCxOAWgMTqIPm32aNa-1Qw-</a></p><p>Connect with Sara: <a target="_blank" href="https://x.com/sarafischer">https://x.com/sarafischer</a></p><p><a target="_blank" href="https://www.instagram.com/sarabfischer/?hl=en">https://www.instagram.com/sarabfischer/?hl=en</a></p><p>Connect with Jamie: <a target="_blank" href="https://www.instagram.com/jamie_maglietta/">https://www.instagram.com/jamie_maglietta/</a></p><p><a target="_blank" href="https://www.instagram.com/get_oncamready/">https://www.instagram.com/get_oncamready/</a></p><p>Subscribe to the Channel!</p><p>Tutorials, Mindset and More - ALL Tied to Increasing Your Visibility</p><p>Join the newsletter: <a target="_blank" href="https://www.youtube.com/channel/UCDjUvKm3vnxD56Q045VjbIQ">oncamready.substack.com</a></p><p>Shop camera-ready gear (lights, mics, tripods): <a target="_blank" href="https://www.youtube.com/channel/UCDjUvKm3vnxD56Q045VjbIQ">shorturl.at/Or0Iy</a></p><p>Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15) <a target="_blank" href="https://riverside.sjv.io/09VWrE">https://riverside.sjv.io/09VWrE</a></p><p>Brand Builders Group (Use my link): <a target="_blank" href="https://www.youtube.com/channel/UCDjUvKm3vnxD56Q045VjbIQ">https://ro474.infusionsoft.app/app/fo</a><a target="_blank" href="https://www.youtube.com/redirect?event=video_description&#38;redir_token=QUFFLUhqbl9hZGFRWF9oOGFTbXRmdnhIRDc1eldFMW5Pd3xBQ3Jtc0ttMVRGSXRBNTVCLWd1ZlRmUm5ScHRXd1JXRWxSVFZ5aFZmektQRnMtOGR3RDRhZUtzdFhKSTE0MFNXcVFDakNWYUx3emdjYTAyOVk1VjVOb3J4U2wtVmJDbDFVSzhIcWI4TWp6UUdjb1JtcTJkN3hIWQ&#38;q=https%3A%2F%2Fro474.infusionsoft.app%2Fapp%2Fform%2Fweb-form-submitted121&#38;v=g3fFWSZEoXY">...</a></p><p>Guarisco Group (Code Jamie)</p><p>https://guariscogroup.com/</p><p></p><p></p><p></p><p></p> <br/><br/>Get full access to (ON CAM) Ready Media at <a href="https://oncamready.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">oncamready.substack.com/subscribe</a>
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20 MIN
The YouTube Strategy That Built a 6-Figure Creator Business | Latasha James Interview | S2 Ep 23
NOV 18, 2025
The YouTube Strategy That Built a 6-Figure Creator Business | Latasha James Interview | S2 Ep 23
<p>The YouTube Strategy That Built a 6-Figure Creator Business | Latasha James Interview</p><p>What’s the secret to turning YouTube content into a full-time business?In this episode of <em>Unknown to Known</em>, I sit down with <strong>Latasha James</strong> — creator, educator, and founder of <em>The Freelance Friday Podcast</em> — to talk about the strategies behind her 200K-subscriber YouTube channel and thriving creator business.</p><p>We cover:</p><p>The exact strategy that helped her grow a loyal audience</p><p>How she monetized and scaled beyond brand deals</p><p>Systems that keep her consistent (without burnout)</p><p>The business mindset every creator needs to grow long-term</p><p>If you’re ready to treat your YouTube channel like a business — this conversation is your roadmap.</p><p>🎓 Learn how to get visible online: <a target="_blank" href="https://www.oncamready.com">www.oncamready.com</a></p><p></p><p>Connect with Latasha:</p><p>YouTube: <a target="_blank" href="https://www.youtube.com/@thelatashajames">https://www.youtube.com/@thelatashajames</a></p><p>Courses and Services: <a target="_blank" href="https://www.youtube.com/@thelatashajames">https://www.latashajames.com/</a></p><p>Free Membership: <a target="_blank" href="https://www.youtube.com/@thelatashajames">https://www.skool.com/down-to-business-with-latasha-5593</a></p><p>Metricool: <a target="_blank" href="https://www.youtube.com/redirect?event=video_description&#38;amp;redir_token=QUFFLUhqa0NkMGFWWkJBSEpjRVZ4THlQbWR6VlpxMklTUXxBQ3Jtc0tuQnZ4RGJscmNZUTRoSHA5Wnl3cXFPZ3pkekZTU2hROUdvNlI5RHFXd2ZFamExeHpaWWViQ29fdlMzWWdqMkRkeWtrNzFYbHVCV2QtRFJlRG1rQzctZENXREtndmdEQm54VEE1cndvRDFCRmJwbzhYYw&#38;amp;q=https%3A%2F%2Fmetricool.com%2F%3Futm_source%3Dyoutube%26utm_medium%3Dinfluencer%26utm_campaign%3D20251024_latasha-james_sign-up_en%26utm_content%3Dvideo%26utm_term%3Dq4&#38;amp;v=5oSfvyBQAJw">https://metricool.com/?utm_source=you</a><a target="_blank" href="https://www.youtube.com/redirect?event=video_description&#38;redir_token=QUFFLUhqa0NkMGFWWkJBSEpjRVZ4THlQbWR6VlpxMklTUXxBQ3Jtc0tuQnZ4RGJscmNZUTRoSHA5Wnl3cXFPZ3pkekZTU2hROUdvNlI5RHFXd2ZFamExeHpaWWViQ29fdlMzWWdqMkRkeWtrNzFYbHVCV2QtRFJlRG1rQzctZENXREtndmdEQm54VEE1cndvRDFCRmJwbzhYYw&#38;q=https%3A%2F%2Fmetricool.com%2F%3Futm_source%3Dyoutube%26utm_medium%3Dinfluencer%26utm_campaign%3D20251024_latasha-james_sign-up_en%26utm_content%3Dvideo%26utm_term%3Dq4&#38;v=5oSfvyBQAJw">...</a>(CODE: LATASHA)</p><p>Riverside.fm: <a target="_blank" href="https://riverside.sjv.io/09VWrE">https://riverside.sjv.io/09VWrE</a> (CODE: OCR15)</p><p></p><p>Chapters:</p><p>00:00 – Intro: From Unknown to Known</p><p>00:40 – Meet Latasha James</p><p>02:30 – How Her YouTube Journey Began</p><p>05:15 – The Strategy Behind 200K Subscribers</p><p>08:50 – Turning a Channel Into a Business</p><p>12:25 – The Systems That Keep Her Consistent</p><p>16:10 – The Creator Mindset That Sustains Growth</p><p>20:30 – Mistakes Most Creators Make Early On</p><p>24:55 – Monetization Beyond AdSense</p><p>28:45 – The Role of Community & Authenticity</p><p>32:00 – What’s Next for Latasha James</p><p>34:00 – Her “Unknown to Known” Moment</p><p></p> <br/><br/>Get full access to (ON CAM) Ready Media at <a href="https://oncamready.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">oncamready.substack.com/subscribe</a>
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39 MIN