<p>In this episode of <strong>Unknown to Known</strong>, host <strong>Jamie Maglietta</strong> sits down with strategist and former CNN colleague <strong>Shannon McKinstrie</strong> to break down how showing up consistently on social media led to a national media moment on <strong>Inside Edition</strong>.</p><p>Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presence on <strong>Instagram</strong> to using <strong>LinkedIn</strong> for thought leadership, this conversation is packed with practical insight for professionals who want to attract clients, press, and speaking opportunities.</p><p>🎙️ In this conversation, you’ll learn:</p><ul><li><p>How producers discover experts through social media</p></li><li><p>Why authenticity matters more than ever in the AI age</p></li><li><p>How Shannon built community instead of chasing virality</p></li><li><p>What imposter syndrome looks like <em>after</em> you land press</p></li><li><p>How to position yourself for media, clients, and stages</p></li></ul><p>If you’re a consultant, executive, creator, or expert wondering how to become more visible — <strong>this episode shows what happens when you show up before you’re asked.</strong></p><p>🔔 Subscribe for weekly conversations on visibility, confidence, and becoming a reliable on-camera source.</p><p><br></p><p>Connect with Shannon:</p><p>Podcast: https://shannonmckinstrie.com/good-content-podcast</p><p>Website: https://shannonmckinstrie.com/</p><p>Instagram: https://www.instagram.com/shannonmckinstrie/?hl=en</p><p><strong>Connect with Jamie:</strong></p><p>Instagram: <a href="https://www.instagram.com/jamie_maglietta/">https://www.instagram.com/jamie_maglietta/</a></p><p>Show Clips: <a href="https://www.instagram.com/get_oncamready/">https://www.instagram.com/get_oncamready/</a></p><p>Linkedin: <a href="https://www.linkedin.com/in/jamie-maglietta/">https://www.linkedin.com/in/jamie-maglietta/</a></p><p><br></p><p><strong>Website &amp; Visibility Program:</strong><br>Visibility Program: <a href="https://www.oncamready.com/"><strong>https://www.oncamready.com/</strong></a></p><p><strong>Resources + Links:</strong><br>(ON CAM) Ready: Checklist: <a href="https://www.oncamready.com/waitlist">https://www.oncamready.com/waitlist</a> </p><p><strong>Substack:</strong><br>The Scroll Newsletter: <a href="https://oncamready.substack.com"><strong>https://oncamready.substack.com</strong></a></p><p><strong>Riverside (Affiliate):</strong><br>Record your content with Riverside:  <a href="https://riverside.sjv.io/09VWrE">https://riverside.sjv.io/09VWrE</a></p><p>Discount Code: OCR15</p><p><strong>Brand Builders Group (Affiliate):</strong> <a href="https://ro474.infusionsoft.app/app/form/web-form-submitted121">https://ro474.infusionsoft.app/app/form/web-form-submitted121</a></p><p><strong>VidIQ (Affiliate):</strong> <a href="https://vidiq.com/oncamready">https://vidiq.com/oncamready</a></p><p><strong>YouTube Channels:</strong></p><p>Main Channel (ON CAM Ready Media): <a href="https://www.youtube.com/@oncamready"><strong>https://www.youtube.com/@oncamready</strong></a><br><strong>Podcast Links:</strong><br>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005">https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005</a></p><p>Spotify:  <a href="https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578">https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578</a><br>Think Like a Producer:  <a href="https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW">https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW</a></p><p><br></p><p><br></p>